Marketing 11&12
Global Marketing Mastery Quiz
Test your knowledge of global marketing concepts and theories with this engaging quiz designed for Marketing students! Challenge yourself with 27 thought-provoking questions that cover various aspects of international marketing, management styles, and pricing strategies.
- Expand your understanding of marketing orientations.
- Explore key factors affecting global marketing.
- Identify the components of the marketing mix.
Is the extent to which a company uses the same marketing mix elements in another country market
Standardization
Globalization
Global marketin
He process by which businesses or other organizations develop international influence or start operating on an international scale.
Globalization
Adaptation
Marketing
Management style that assumes that the home country is superior to the rest of the world.
Ethnocentric
Geocentric
Polycentric
A company adopts a management style that suits the industry, its products and global market, and its capabilities
Global Tag line
Globalization
Global localization
Global Marketing orientation
The company views the world as one big potential market and creates integrated global strategies.
Polycentric orientation
Geocentric orientation
Regioncentric orientation
One factor the affects global marketing is?
Spiritual factor
Personal factor
Technological factor
Political factor
What are the 4 global marketing orientations
Political,global,social, tecnological
Ethnocentric,Geocentric,Polycentric, Regiocentric
Spiritual,Regional,Tribal,Social
Each country has a political culture that reflects its ________ and ________system
Norms and Morals
Rules and Regulation
Government and Legal
These countries have high birth rates but short life expectancy.
Low income countries
High income countries
Lower Middle income countries
They rely on the use of information of technology in different industries
Low income countries
Middle income countries
High income countries
These are ideas that can be offered to the market for consumption.
Place
Product
Promotions
Price
This pricing alternative does not offer a single price worldwide or allow individual distribuors to indicate their local price.
Extension
Adaptation
Geocentric
In marketing mix the other term used for distribution is?
Product
Price
Place
Promotion
What country is considered to be High Income Country?
Nepal
Philippines
Singapore
Vietnam
The fundamental management function, which involves deciding beforehand, what is to be done, when is it to be done, how it is to be done and who is going to do it. It chalks out exactly, how to attain a specific goal.
Planning
Interpreting
Organizing
Implementing
It is a mental exercise at it involves the application of mind, to think, forecast, imagine intelligently and innovate etc.
Continuing process
Intellectual process
Futurisric
Pervasive
In the process of planning we take a sneak peek of the future.
Continuing process
Intellectual process
Futuristic
Pervasive
A quality of managememt that focuses on the creation of incentive climate in which staff undertake actions to achieve the purpose of the company
Coordination
Communication
Human resources
Motivation
A quality of management thay focuses on market focus, values, customer orientation of personnel
Organizational structure
Human resource
Organizational culture
Coordination
During this process managers must ensure efficient use of capital, human and marketing resources of the company.
Implementation
Continuing
Planning
Decision making
In implementation, Strict control may reduce motivation, decrease creativity and _______.
Perseverance
Inspiration
Innovation
Creation
It basically a business plan that presents information regarding the market in which you are operating in.
Business analysis
Product analysis
Systematic analysis
Marketing analysis
The following are dimensions of marketing except?
Market size
Market trend
Key succes factors
Political factors
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