The Innovation Experience Introduction

Two types of 'process tools' will be used in the course IEX: Design Thinking & SPRINT. What is Design Thinking?

Steps for Product Development focusing on what future customers really want instead of relying on historical data

Traditional marketing steps starting with exploring the external environment

Steps for Product Development starting with research data collection such as: questionnaires

Focusing on great ideas and how to sell that to the end customer

Design Thinking consists out of 5 steps. Explain what is meant by the first step Empathize.

Asking the customer what they want and need

Sending/mailing out questionnaires to find out what are their likes and dislikes regarding a product/service

Creating solutions to their problems

Trying to understand people, your effort is to understand the way they do things and the reasons why - physical and emotional needs

In the very first step Empathize what would be a method to collect data before doing anything else?

Questionnaires within focus groups

Blind Testing

Interviews

Questionnaires

In the IDEATE stage: when is this stage successfully completed?

When your team come up with the BEST idea

When you generate many ideas that are wide, some a bit crazy, others focussed

When you focus on 1 to 3 ideas to solve your challenge

When you create the best solution possible for your problem

In the TEST phase, which is the 5th and last step/stage in Design Thinking - what is the most important factor for success?

Testing your prototype with questionnaires

Only testing your ideas for improvment

As a TEAM gain feedback on your prototype, NOT your complete solution and state lessons learned in order to improve prototype

Individual feedback sessions regarding your solution

The other method we will use in class is called SPRINT from the CEO of Google Ventures, Jake KNAPP (type of agile management, book used: How to Solve Big Problems and Test New Ideas in Just Five Days.) Explain in your own words what this is:

The Innovation Experience Introduction

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