LCC 6 - SRM Introduction - Session 1

What are the big three differentiators of Oracle Social Relationship Management?

Latent Semantic Analysis, Unlimited Data Pulls, Integrations

Complete SRM Platform, Unlimited User Accounts, Integrations

Integrations, Latent Semantic Analysis, Complete SRM Platform

What are the three companies Oracle acquired that make up Oracle Social Relationship Management?

Context Optional, Involver, and Vitrue

Collective Intellect, Vitrue and Involver

Vitrue, Sprinklr, and Involver

Which of the following are considered challenges in the modern social environment? (Select 2 )

There is not enough data on social

Customers are in multiple channels

Customers don’t like sharing their experience on social media

Finding qualified sales leads

One recent stat says that 72% of people who complain on Twitter expect a response within 24 hours

True

False

What does SRM stand for?

Social Resource Monitoring

Social Resources Manager

Social Resource Module

Social Relationship Management

What does LSA stand for?

Latent Semantic Analysis

Listening Semantic Analysis

Learning Systems Analysis

Layered Social Analysis

89% of consumers switch to a competitor after a poor customer experience

True

False

Which company was acquired for its listening capabilities?

Collective Intellect

Vitrue

Involver

Which company was acquired for its publishing capabilities?

Collective Intellect

Vitrue

Involver

Which company was acquired to make up Oracle Engage?

Collective Intellect

Vitrue

Involver

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