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Enriching Rich Media

Why Do Advertisers Request Rich Media Creatives
They want users to see their logo clearly
They provide better band awareness than standard formats
They don't wan to use programmatic
They are cheaper
How can we test and preview rich Media creative
Using the adnami chrome plug in
Using a GAM preview URL
Mocking up in photshop
Ask Adnami everytime
What are Immediate' s creative categories
Awareness
Consideration
Conversion
Brand safety
Context
Skin
What are common metric that clients use to assess the success of rich media campaigns
CTR
Viewability
Attention
Conversion
Who are our main rich media creative suppliers
Adnami
Celtra
Newsroom AI
Google
Xandr
Pressboard
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