Marketing Chapter 22
Master Your Marketing Knowledge
Take our comprehensive quiz on Marketing Chapter 22 and test your knowledge! Covering key concepts such as pricing strategies, advertising practices, and sales processes, this quiz is designed for anyone interested in mastering marketing principles.
- 35 engaging questions
- Multiple choice and open-ended formats
- Perfect for students and professionals alike
1. A price reduction offered to customers that buy in quantities larger than a specified minimum.
Quantity Discount
Trade Discount
Seasonal Discount
Gross Profit
2. The cost to produce the product or buy it for resale
Net Profit
Gross Profit
Operating Expenses
Cost of goods Sold
3. The original price that the seller posts on the product
Markdown
Markup
Selling Price
List Price
4. Reductions from the price of the product to encourage customers to buy
List Price
Selling Price
Markdown
Markup
5. The reasons people buy
Buying Reasons
Buying Motives
Selling Price
List Price
6. A price reduction that manufacturers give to their channel partners, such as wholesales or retailers, in exchange for additional services
Quantity Discount
Seasonal Discount
Trade Discount
7. A type of advertising designed to change the false impression left by any misleading information
Substantiation
False Advertising
Corrective Advertising
8. A price reduction offered for ordering or taking delivery of products in advance of the normal buying period
Cash Discount
Seasonal Discount
Trade Discount
9. The difference between the selling price and the cost of goods sold.
Objections
Personal Selling
Margin
Selling Price
10. Promotional activities other than advertising and personal selling intended to motivate customers to buy.
Sales Promotion
Advertising
Personal Selling
Discounts
11. Providing all information necessary for consumers to make an informed decision
Full Disclosure
Corrective Advertising
Substantiation
False Advertising
12. An amount by which the original selling price is reduced before the item is sold
Gross Profit
Net Profit
Discount
List Price
13. Price reduction given for paying by a certain date.
Seasonal Discount
Cash Discount
Quantity Discount
14. The amount added to the cost of goods sold to determine the selling price
Markup
Markdown
List Price
Selling Price
15. An form of paid promotion that delivers a message to many people at the same time
Personal Selling
Promotion
Advertising
Sales Promotion
16. The difference between the selling price and all costs and expenses of the business.
Gross Profit
Net Profit
17. A type of merchandising where the customer selects what they want, take it to the checkout counter, and pay for them without much help from salespeople
Personal Selling
Cost of Goods Sold
Self Service Merchandising
18. Costs of operating a business
Operating Expenses
Cost of Goods Sold
Net Profit
Gross Profit
19. The actual price customers pay for the product
List Price
Selling Price
Cost of Goods Sold
20. Promotion through direct, personal contact with a customer
Sales Promotion
Advertising
Promotion
Personal Selling
21. Concerns or complaints expressed by the customer
Gross Profit
Buying Motives
Objections
22. Misleading in a material respect that could influence the customers purchase of a product
Substantiation
False Advertising
Full Disclosure
23. To be able to prove all claims a business makes about its products and services
False Advertising
Substantiation
Full Disclosure
24. Methods of delivering the promotional message to the intended audience
Advertising
Objections
Advertising Media
Margin
25. A requirement for a company to stop using specific advertisements
Full Disclosure
Substantiation
Corrective Advertising
Cease and Desist
What is the 1st step in the sales process?
Follow up
Close the sale
Study the customers wants
Present and demonstrate
Answer questions
What is the 2nd step in the sales process?
Follow up
Close the sale
Study the customer wants
Present and demonstrate
Answer questions
What is the 3rd step in the sales process?
Follow up
Close the sale
Study the customer wants
Present and demonstrate
Answer questions
What is the 4th step in the sales process?
Follow up
Close the sale
Study the customer wants
Present and demonstrate
Answer questions
What is the 5th step in the sales process?
Follow up
Close the sale
Study the customer wants
Present and demonstrate
Answer questions
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