Marketing Chapter 22

An infographic showcasing various marketing concepts including pricing strategies, advertising types, and sales processes, in a visually appealing manner.

Master Your Marketing Knowledge

Take our comprehensive quiz on Marketing Chapter 22 and test your knowledge! Covering key concepts such as pricing strategies, advertising practices, and sales processes, this quiz is designed for anyone interested in mastering marketing principles.

35 engaging questions
Multiple choice and open-ended formats
Perfect for students and professionals alike

35 Questions9 MinutesCreated by MarketingGuru521

1. A price reduction offered to customers that buy in quantities larger than a specified minimum.

Quantity Discount

Trade Discount

Seasonal Discount

Gross Profit

2. The cost to produce the product or buy it for resale

Net Profit

Gross Profit

Operating Expenses

Cost of goods Sold

3. The original price that the seller posts on the product

Markdown

Markup

Selling Price

List Price

4. Reductions from the price of the product to encourage customers to buy

List Price

Selling Price

Markdown

Markup

6. A price reduction that manufacturers give to their channel partners, such as wholesales or retailers, in exchange for additional services

Quantity Discount

Seasonal Discount

Trade Discount

7. A type of advertising designed to change the false impression left by any misleading information

Substantiation

False Advertising

Corrective Advertising

8. A price reduction offered for ordering or taking delivery of products in advance of the normal buying period

Cash Discount

Seasonal Discount

Trade Discount

9. The difference between the selling price and the cost of goods sold.

Objections

Personal Selling

Margin

Selling Price

10. Promotional activities other than advertising and personal selling intended to motivate customers to buy.

Sales Promotion

Advertising

Personal Selling

Discounts

11. Providing all information necessary for consumers to make an informed decision

Full Disclosure

Corrective Advertising

Substantiation

False Advertising

12. An amount by which the original selling price is reduced before the item is sold

Gross Profit

Net Profit

Discount

List Price

13. Price reduction given for paying by a certain date.

Seasonal Discount

Cash Discount

Quantity Discount

14. The amount added to the cost of goods sold to determine the selling price

Markup

Markdown

List Price

Selling Price

15. An form of paid promotion that delivers a message to many people at the same time

Personal Selling

Promotion

Advertising

Sales Promotion

16. The difference between the selling price and all costs and expenses of the business.

Gross Profit

Net Profit

17. A type of merchandising where the customer selects what they want, take it to the checkout counter, and pay for them without much help from salespeople

Personal Selling

Cost of Goods Sold

Self Service Merchandising

20. Promotion through direct, personal contact with a customer

Sales Promotion

Advertising

Promotion

Personal Selling

22. Misleading in a material respect that could influence the customers purchase of a product

Substantiation

False Advertising

Full Disclosure

23. To be able to prove all claims a business makes about its products and services

False Advertising

Substantiation

Full Disclosure

24. Methods of delivering the promotional message to the intended audience

Advertising

Objections

Advertising Media

Margin

25. A requirement for a company to stop using specific advertisements

Full Disclosure

Substantiation

Corrective Advertising

Cease and Desist

Marketing Chapter 22

Master Your Marketing Knowledge

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