The 5th P: People
What number in the marketing mix is people referred to as?
6th
5th
7th
4th
The people of the marketing mix involves everyone who is involved in the product or service, both indirectly or directly.
True
False
''Investing highly competent people will allow businesses to come up with the best products and services for their target customers''. Which group of people does this statement belong to?
PEOPLE WHO MAKE THE PRODUCTS
PEOPLE WHO BRING THE PRODUCTS TO THE CUSTOMER
PEOPLE WHO TALK TO CUSTOMERS
Which of the following is not part of the marketing mix? There are two correct answers
Physical environment
Place
Process
Product producer
Paloma
The manager is the most valued person of a business
True
False
What is Toyota's ''Toyota company philosophy'' referred to as?
Calls for long term critical thinking as a basis for management decision making at all times
A philosophy group that allows employees to integrate philosophical ideas
A Toyota marketing tradition that dates years back
A strategy that Toyota has implemented to increase sales and customer satisfactory
People in the marketing mix, refers to the people inside and outside of your business who are responsible for every element of your sales, marketing strategies, and activities.
True
False
Which two are missing?
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