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Footwear Product Development for a New Brand

How often do you buy new shoes?
Every month
Every 3 months
Every 6 months
Once a year
What type of shoes do you wear most frequently?
Athletic shoes
Casual shoes
Formal shoes
What is the primary purpose of your shoes?
Comfort
Fashion
Performance (running shoes)
Work-related (safety shoes, dress code)
Have you ever experienced discomfort or pain while wearing shoes?
Yes
No
If yes, where did you experience discomfort or pain? (Select as many as you like)
Feet
Ankles
Knees
Hips
Back
What are your biggest concerns when buying shoes? (Select as many as you like)
Comfort
Durability
Style
Fit
Price
What features do you look for in shoes to address your pain points? (Select as many as you like)
Arch support
Cushioning
Breathability
Stability
Flexibility
How much are you willing to spend on a pair of high-quality shoes?
$50-$100
100-$150
$150-$200
More than $200
Where do you typically buy your shoes?
Physical Stores
Online Retailers
Both
What other factors do you consider when buying shoes? (Select as many as you like)
Brand reputation
Customer reviews
Materials used
Sustainability
Please include any other feedback you would like to share regarding shoes.
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