Brand Proposition Feedback
Brand Proposition Feedback Quiz
Take part in our Brand Proposition Feedback Quiz to share your thoughts on a customizable soup experience! Your feedback will help us refine our offerings and provide a better dining experience for our customers.
In this quiz, you will have the opportunity to:
- Rate our pricing strategy
- Suggest improvements for customization options
- Explore creative soup categories
Overall Brand Proposition
A bigger, better soup experience you can customise. You decide how elevated you want your bowl to be and how much you’re willing to pay (from £3.50 to £6.50)
Breakdown of Customisation
Choose a soup (£3.50/350g)
Add a filler (e.g. chicken, quorn, chickpeas, rice - £1.50/100g)
Add a topper (e.g cheese, crispy onions/sundried tomatoes - 50p/25g)
Add a dipper (e.g. sourdough, garlic naan, prawn crackers £1.00/100g)
Q1.
Does the overall customisable proposition appeal? Why
Breakdown of Customisation
Choose a soup (£3.50/350g)
Add a filler (e.g. chicken, quorn, chickpeas, rice - £1.50/100g)
Add a topper (e.g cheese, crispy onions/sundried tomatoes - 50p/25g)
Add a dipper (e.g. sourdough, garlic naan, prawn crackers £1.00/100g)
Q2.
How would you rate the pricing?
Breakdown of Customisation
1. Choose a soup (£3.50/350g)
2. Add a filler (e.g. chicken, quorn, chickpeas, rice - £1.50/100g)
3. Add a topper (e.g cheese, crispy onions/sundried tomatoes - 50p/25g)
4. Add a dipper (e.g. sourdough, garlic naan, prawn crackers £1.00/100g)
Q3.
Suggest any higher or lower prices for points 1-4
On the menu, I will recommend what to have with each soup e.g. Colcannon soup - ‘Try it with Smokey Crisp Bacon, Fried Spring Onions, Toasted Soda Bread’.
Q4.
Would you prefer to be offered a complete soup ‘meal’ like this without having to think about fillings/toppings/breads?
Q5.
Based on the Overall Proposition, which of the consumer-facing options (that will sit with the logo) explain it most simply?
Q6.
Based on the Overall Customisation Proposition, which of the consumer-facing options (that will sit with the logo) sound the most exciting/intriguing?
Q7.
Based on the customisation process (visible on the menus and on the food trailer), which explain it best to you?
The aim is to offer 4-6 different soups per day that each fall into a theme. Names may change but these are:
Iconic - traditional flavours, but elevated e.g. Next Level Colcannon
Souprising - unexpected options that shouldn’t work, but do e.g. Hangover Hot Bloody Mary
Too Good - low cal, extra healthy, but tasty e.g. Spicy Seven Superfood
Dirty - more ‘junk’ food faves, but healthier e.g. Pepperoni Pizza Me
Swanky - extra special ingredients and flavours e.g. Italian Orzo and Sundried Tomato
Worldie - Global favourites, and exotic options far and wide e.g. Thai Green Curry
Q9.
Do you think having soup categories would help you choose a soup? Why?
Iconic - traditional flavours, but elevated e.g. Next Level Colcannon
Souprising - unexpected options that shouldn’t work, but do e.g. Hangover Hot Bloody Mary
Too Good - low cal, extra healthy, but tasty e.g. Spicy Seven Superfood
Dirty - more ‘junk’ food faves, but healthier e.g. Pepperoni Pizza Me
Swanky - extra special ingredients and flavours e.g. Italian Orzo and Sundried Tomato
Worldie - Global favourites, and exotic options far and wide e.g. Thai Green Curry
Q10.
Are there any categories that wouldn’t interest you? Why
Iconic - traditional flavours, but elevated e.g. Next Level Colcannon
Souprising - unexpected options that shouldn’t work, but do e.g. Hangover Hot Bloody Mary
Too Good - low cal, extra healthy, but tasty e.g. Spicy Seven Superfood
Dirty - more ‘junk’ food faves, but healthier e.g. Pepperoni Pizza Me
Swanky - extra special ingredients and flavours e.g. Italian Orzo and Sundried Tomato
Worldie - Global favourites, and exotic options far and wide e.g. Thai Green Curry
Q11. Are there any extra categories that would appeal to you?