CCM 101 Video Creative Training - Pre Test Assessment
CCM 101 Video Creative Training Quiz
Test your knowledge on video creative strategies and best practices with our engaging quiz designed for marketers and creatives. Dive into various aspects of video content and see how well you understand the nuances of different stages in the customer journey.
- 9 multiple choice questions
- Gain insights on video ad suitability
- Enhance your understanding of video production techniques
Which video ad is NOT be suitable for customers in the awareness stage?
Twitch Premium Video
Sponsored Brands Video (SBv)
Online Video (OLV) & Twitch Premium Video
Online Video (OLV) & Sponsored Brands Video (SBv)
Which video technique is suitable for customers in the consideration stage?
Use promo messaging
Use high impact visuals and audio
Tell a simple, relatable brand story
Focus on key benefits and features
Which one is NOT a video best practice for Conversion goal?
30s video length
Avoid visible faces
Focus on the product within the first few seconds
Include an end card
Which video creative recommendations CANNOT be done in pre-flight stage?
Recommend AB / Split Test
Shift strategy up with video activation
Deactivate the video version with the lowest performance
Pitch video production / editing services
Which of these video production services are suitable for advertisers WITHOUT video assets?
Video Production Bundle (VPB)
STV Studio
Video Creative Builder (VCB)
All the above
Which Video Creative Experimentation Hub can grant added value to selected advertisers?
Streaming TV
Twitch
OLV (Online Video)
All of them
Which one is NOT a testing variable for STV
STV Studio vs Video Creative Builder (VCB) templates
Storytelling type: emotional vs. functional
Lifestyle vs. Product focus
Video length
Which video products require CCMs to manually input impact when logging COs?
Twitch
Sponsored Brands Video (SBV)
DSP Video (Self Service)
All the above
Besides Benchmark Tools, where can you find an overview of all video benchmarks?
Video Ad Product Wikis
Video Creative Hub
CCM HVA Framework Wiki
AMH
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