Market segmetation

Introduction to the marketing plan is ? Executive summary

Snapshot of the company's present sitution is ? situtation Analysis

Specific goals to be met ? objectives

Is the company tells how it will me the objs using the 4ps? Marketing strategies

How the company will put its plan into effect. implemtation

Marketing plan will be evaluated and measure are necessary ? Evaluation and control

Analyzing and classifying customers into smaller markets ?