Ultimate Nike Marketing Quiz
Ultimate Nike Marketing Quiz
Test your knowledge of Nike's innovative marketing strategies and campaigns that have made it a leading brand in the sports industry. From viral commercials to social media initiatives, explore how Nike leverages creativity and technology to engage fans and athletes alike.
- 8 insightful questions
- Multiple choice format
- Learn interesting facts about Nike's marketing history
Nike stood out of the crowd when it comes to digital and social marketing, in 2010 they spent more money than any other US based advertiser in non traditional advertising. How much money did they spend?
300 million
800 million
1 billion
100 million
Touch of gold was first viral comercial for Nike thanks to over 20 million views. Who was featured in the video?
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0
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0
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0
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0
Early experiments included the use of blogs and an emerging video platform called Youtube (some of you might recognize it), they even created a social network, Joga.com which hosted an online TV channel hosted by which famous footballer?
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0
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0
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0
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0
Nike + consisted of a sensor in the shoe that transmitted the runner’s information to an Ipod which stored the data and made it available to upload to the NikePlus.com site. This was an absolute hit; membership growth was 55% by 2011 and analysts suggest that this played an important role on the growth of the running division. How much did the running division grew?
33%
55%
20%
120%
The Nike+ model was quickly copied into other divisions, which division did NOT applied the model
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0
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0
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0
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0
During the 2010 football world cup, Nike boosted its marketing campaign trough social media. Among several campaigns and efforts they released “Write the future” a commercial featuring many football stars. Nike used Facebook to release the commercial and users needed to become fans in order to view it. Which famous director made the commercial?
Guillermo del Toro
Quentin Tarantino
Steven Spielberg
Alejandro Gonzales Iñarratu
Nike rented Johannesburg 4th largest building and displayed and animated messages that fans submited trough social media. Famous football coach left a message for Andres Iniesta who was it?
Jose Mourinho
Luis Enrique
Pep Guardiola
Zinedine Zidane
Nike Training + provided workout videos preformed by star athletes, which athlete did NOT participate in the videos
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0
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