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Fundamentals Of Fashion Marketing

A vibrant and modern fashion marketing scene, featuring diverse groups of people engaged in discussions, analyzing trends, and showcasing fashion products in a stylish urban environment.

Fundamentals of Fashion Marketing Quiz

Test your knowledge on the essential concepts of fashion marketing with our comprehensive quiz! Whether you're a student or a professional in the field, this quiz will challenge your understanding of key marketing strategies, analysis tools, and consumer behavior.

20 insightful questions
Multiple choice, text, and checkbox formats
Score and track your progress

20 Questions5 MinutesCreated by CreativeWave512

What are the Environmental Dimensions In Marketing?

Pestel & Swot

Macro & Micro

Competition & Market

New Product & Price

What is being analyzed through the PESTEL Analysis?

Strengths of the company

Investment portfolio of the organization

Macro Factors that affects the business

The product life cycle

Name the PESTEL Factors

What are the segmentation Variables?

Choose the psychographic Segmentation elements

Age & Gender

Occupation & Marital Status

Income & Education

Attitudes & Behavior

What are the 3 Dimensions of TARGETING

Profitability, Size & Accessibility

Accessibility, Value & Behavior

Market Range, Performance & Profitability

Market, Innovation & Product Development

How can an Organization POSITION their products?

Through behavior & Attitudes of the Customer

Through Functional & Monumental Factors

Through Engaging & Interacting with the market

Through Symbolic & Functional Positioning

What is this type of mapping?

Competition Chart Mapping

Brand Perceptual Mappinng

Brand equity mapping

Porters 5 force mapping

What are the three Levels of the PRODUCT element?

What is this map?

Market Cycle

Product Life Cycle

Research & Development Cycle

Pricing Cycle

Name 5 Pricing Strategies that can be applied for an apparel company

Pick what is a psychological Pricing strategy

Buy 1 get 1 free

20% more

69.99

All of the above

What are the Distribution Methods?

Focused & Broad Distribution

Direct & Indirect Distribution

Local & Global Distribution

New Segment & Penetration Distribution

Name the 3 Distribution Strategies

Why do Companies use Promotions?

To increase stakeholder power

To increase investment portfolio

To increase product lifetime

To increase brand awareness

All of the above

What is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception.

Personal Selling

Personal Branding

Public Relations

Sales Promotions

All of the above

What are the benefits of Digital Media Marketing?

Increase Global presence

Strong engagement with the Audience

Cost Effective in comparison to Traditional Media

Effective & easy methods to evaluate progress

All of the above

What is the method of using unconventional methods in order to boost sales or attract interest in a brand or business.

Sponsorship

Franchise

Guerilla Marketing

Direct Marketing

What can be analyzed through porters five forces?

The new market Share

Level of Competitive strength

Supplier value

Threat of New product innovation

For a new Apparel company in Sri Lanka what is the true statement

Threat of new entrants are high

Threat of substitutes are low

Bargaining power of the customer is low

Industry Rivalry is High

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