Quarterly Quiz Q2 2018 - APAC_T1 Pacific & China

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.

You have to click on 'NEXT' after each category to move on.

You won't be able to go back to the previous category once you clicked on 'NEXT'.

You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Welcome to our Quarterly Quiz!

Please read the following instructions before starting the quiz:

There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.

You have to click on 'NEXT' after each category to move on.

You won't be able to go back to the previous category once you clicked on 'NEXT'.

You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.

Your results + the correct answers will be shown to you when you finish the quiz.

GOOD LUCK :)

Please select your Office:

Please select your Team:

Please select when you started at Criteo

App Retargeting

formerly App Advertising

Where do we serve banners for app campaigns?

App inventory

Mobile web inventory

App and mobile web inventory

Desktop inventory

Which metric do we look at to qualify clients for App Retargeting?

Daily Active Users (DAU). And we expect the app to have at least 10,000 a day per Operating System to be significant.

Monthly Active Users (MAU). And we expect the app to have at least 300,000 a month per Operating System to be significant

Monthly Visitors. And we expect the app to have at least 600,000 a month to be significant

Downloads. And we expect at least 100,000 downloads per Operating System

Which of the following are the best/most natural fit for Criteo App Retargeting campaigns? (Multiple correct answers)

Companies that sell a service, such as Uber

Ecommerce companies that have apps selling products

OTA’s that have apps, like Booking.com or Kayak

All of them would be a natural fit

Which of the following is NOT the preferred integration method for app retargeting?

App Events SDK

App Events API

Mobile Measurement Partners

There is no preferred integration method

What is the key metric to track performance in App Retargeting campaigns?

COS or CPO, whatever the client’s web KPI metric is

Cost per app install

New app customer rate

Landing Rate

Which of the following is correct about how performance of app campaigns compare to web? (Multiple correct answers)

Conversion rate of app campaigns is higher

Conversion rate of app campaigns is lower

User reach of app campaigns is higher

User reach of app campaigns is lower

Should my App Retargeting campaign spend more or less than my web retargeting campaign?

Depends on the advertiser – some clients have apps that receive more traffic than their websites, in which case the app should see higher spend

Web campaigns will always see higher spend

Depends on the vertical – higher spend in app for travel, lower for retail

App install campaigns should see higher spend than web retargeting, but that is not the case for app retargeting campaigns

Which parameters are recommended when launching App Retargeting? (Multiple correct answers)

Hashed email collection for Cross Device

App deeplinking event for Facebook DPA

Universal Links for redirection on iOS

No specific parameter is recommended

Upon clicking on an app retargeting banner, a user who no longer has the app will be ….

�. Redirected to the app store to install the advertiser’s app

� redirected to the advertiser’s mobile site

� redirected to a blank page in the mobile web browser

� redirected to an error page in the app they are currently browsing

Your client uses an MMP, but they don’t want to launch Criteo App Retargeting because the integration is too complex and time-intensive. What should you do?

Check with TS to see if their set-up is compatible with the App Lite Integration

Tell the client to integrate App Retargeting via the Criteo SDK instead

Launch App Retargeting with a static campaign instead of dynamic

Tell the client to focus on mobile web users

Which of the following is NOT true about the App Lite integration?

During the integration process, TS can check the if the client’s event structure in the MMP is compatible with the Lite Integration

The client passes us a reduced number of events and does not need to release an update to their app in order to launch App Retargeting with the Lite Integration

It is not possible to run dynamic banners on clients with the Lite Integration

It is not possible to launch an App Install campaign on clients with the Lite Integration

Criteo Customer Acquisition

Which audiences should the ideal CCA campaign target? (Multiple correct answers)

Users who have never been to the client's website

Lapsed visitors who have never purchased

Lapsed buyers who have not purchased in 30+ days

Recent visitors

How long should you wait before launching a CCA campaign for a new Criteo client in order to let the engine collect enough data for the user scoring?

5 days

1 month

3 months

1 year

How does the Criteo Engine score users for CCA campaigns?

It looks at users' historic products browsed across advertisers & computes unique scores for each user against 3rd party data segments

It looks at users’ historic products browsed across advertisers & computes unique scores for each user against the client’s model customer

It looks at users’ historic brands preferences & computes unique scores for each user against our client’s model customer

It looks at users’ historic color preferences & computes unique scores for each user against our client’s model customer

Which answer displays ALL formats that are available to CCA campaigns?

Desktop, Mobile Web & App

Desktop & Video

Desktop, Mobile Web & App, Video

Desktop, Mobile Web & App, Video, Facebook & Instagram

What type of creatives can be used for CCA campaigns? (Multiple correct answers)

Static banners

Dynamic banners

Coupons can be used for CCA campaigns

Coupons cannot be used for CCA campaigns

What type of data can currently be used for CCA campaigns?

Data aggregated at Product Category level (Google categories only)

Data aggregated at Product Category level (Google categories as well as brands and colors)

Data aggregated at Vertical level

Data aggregated at Vertical and Product Category level (Google categories only)

What is the use of user percentiles? (Multiple correct answers)

Control volume of context 0 users

Allows the campaign to target the most highly qualified X% of users (smart engine selection)

Limit the audience of your CCA campaign (random selection, like sampling)

Control volume of mid funnel prospects

What is best practice for adjusting user percentile in traditional CCA campaigns?

No more than 2% at a time. As frequent as you want.

No more than 2% at a time. At least 48 hours between updates.

No more than 5% at a time. As frequent as you want.

No more than 5% at a time. At least 48 hours between updates.

If your CCA campaign is over delivering, which of the below actions can be taken to lower it? (Multiple correct answers)

Reduce CPC

Decrease user percentile

Turn DPA off

Deactivate smoothing

If your campaign is delivering less spend than you’d expect, what two courses of action should you take? (Multiple correct answers)

Activate smoothing

Increase user percentile

Reduce CPC and use sampling in addition

Increase CPC

What can you do if your CCA campaign shows a poor New Customer Rate? (Multiple correct answers)

Adjust the user percentile to more precisely target the top % of users

Gently increase CPCs in order to boost volume

Onboard pushback CRM file

If after implementing the pushback file NCR is low for the mid funnel section, increase days since last visit window

Quarterly Quiz Q2 2018 - APAC_T1 Pacific & China

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