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What Type of Consumer are You according to V.A.L.S.?

A vibrant graphic depicting diverse consumers engaging in various shopping behaviors, surrounded by symbols of spending, saving, and luxury.

Discover Your Consumer Identity with V.A.L.S.

Are you curious about what type of consumer you truly are? Take our engaging quiz based on the V.A.L.S. framework to uncover your consumer identity! This quiz will help you explore your spending habits, values, and aspirations in a fun and interactive way.

Find out how you measure up against different consumer types:

Economic state
Spending decisions
Values and beliefs
Personal goals

10 Questions2 MinutesCreated by SavoringSky672

Which of the following best describes your economic state/spending habits?

I struggle to meet daily or basic needs

I'm not very well-off, but I believe I can rise above my circumstances through skill and luck

I have a steady job, I won't get rich off of it but I have my family and I'm stable

I like to be in tune with the latest trends and fads

I have to have the newest or the most luxurious products

I don't like to conform to tradition, I have some money but I don't keep up with the trends

I value experiences over material products, and I like to do things myself

I prefer simple living, and I am very environmentally conscious

I have enough money to do the things I enjoy, and I don't care much what others think

You find 100$ on the ground. What do you do with it?

Buy food for myself/my family, we need it

Go to a casino

Maybe buy something nice for someone in my family, or a nice meal

Finally get that new pair of fancy jeans

Put it toward my Rolex savings

Use it on something edgy or fun

Put it in my travel funds for a family trip

Buy a new composter

Put it in my savings

What is your go-to coffee order?

A cup of water

Instant

Home-brewed

A mocha latte frappucino with caramel swirl, extra espresso, cold brew cold foam topped with whipped cream over ice

An americano

Iced cold brew, plain or just with some flavor

I like to make my own!

The coffee bean farming process is bad for the environment, I only drink lemon water

I occasionally splurge on a latte, but the coffee pot works fine

Your friend wants to go see a movie. Do you go?

I cannot afford to see a movie

I probably cannot afford to see a movie

Maybe if my kids want to go see it, too!

If it's a cool new movie, hell yeah

Only if it's in a luxury theater

As long as it's something indie or underground

Maybe, I'd rather do something interactive, though

Only if the theater is solar- or wind-powered

Depends, I don't go to the movies a lot but if it seems interesting, I'll go

What is your education level?

None

Low

I graduated high school, and maybe attended some college

I'm in school or went to college

I definitely went to college. It was an Ivy league, not that you asked

I went to college, but just cause my parents made me. I'm my own person now, though

I went to college and got a job in my field!

I attended college, and now I try to learn about worldly topics

I went to college.

What is your dream job?

Any job

A job that makes moneyyyyyyy

I would like to be promoted to assistant manager one day!

TikTok influencer

The highest paying job ever. CEO of Google.

Twitch streamer

My dream job is no job, ha! Retirement, here I come!

I want to be a windmill

I'm happy where I'm at

Family elders are expressing disapproval of you to the rest of the family. What do you do?

I am poor

I am still poor, but less

Family is everything! I must apologize

Lmaooo elders are lame

Who cares, I have a mercedes

Lmaooo elders are lame (edgy version)

Oh geez! I should probably figure out what's wrong and apologize

I will turn them to compost

I don't care much what others think

A powerful but corrupt judge offers you wealth if you'll testify against your friend. What do you do?

If it was a lot, I would have to to survive

If it was a lot I would consider it

Of course I wouldn't do it! Trust is everything

Only if I could trend because of it

Ha, of course! I want more money

I look cooler and more alt if I don't do it

Of course I won't do that! I love my friends!

Money printing is bad for the environment

I won't.

Do you respect the laws and authorities of the community?

I have to

I pretty much have to

Yes, the laws are what hold society together

For the most part, yes, it's not cool to be a criminal right now

Only when they benefit me

Hell no, screw the authorities! But yes

Oh, of course!

If the laws are protective of the environment and the social causes I believe in

Only when I believe them to be just.

Do members of your home town shun, avoid, or mock you?

Yes, because I'm poor

Sometimes, because I'm poor

Not really, I'm a stand-up citizen

No, I always know how to act in a way to make people like me

They wish they were me!

Yeah, because I'm not like other girls/boys/people. I'm quirky.

No, of course not! I love my hometown

Sometimes, because my passion makes them uncomfortable

Not really, but I also don't care much

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