Social Media Assessment Quiz

Before seeking approval to use social media you need to ensure: (Check all that apply)

That using social media for business purposes is right for you and you are comfortable engaging with clients or prospects over social media

That you have read and understood BMO’s Social Media Guidelines and terms of use

You have a detailed understanding of the social medial platform you will choose to use for business purposes

Before engaging on social media on behalf of BMO what must you do? (Check all that apply)

Complete and pass the Social Media Guidelines Assessment quiz

Ensure you have a minimum of 100 LinkedIn connections

Have experience tweeting

Tim, a prospect and one of your LinkedIn connections, asks a question on your LinkedIn page which requires detailed knowledge about a subject you are not very familiar with. What should you do? (Check all that apply)

Use Google and research the correct answer

Acknowledge the connection by including the standard templated response

Ask another colleague in the branch

Respond by letting them know you are not familiar with the subject and they should ask someone else

Seek guidance from the Enterprise Social Media Team

All of the above

You plan to use your LinkedIn account to generate new business. Which of the following activities are NOT allowed: (Check all that apply)

Uploading, posting, or emailing content that includes any unsolicited or unauthorized advertising, promotional materials, junk mail or spam (excluding any pre-approved prospect-friendly marketing materials)

Sending unsolicited promotional material

Connecting with clients

Sending messages to distribution lists

Connecting with a prospect you met at an event

What are some reasons you should be using social media?

Be findable for clients, prospects and centres of influence

Grow your network of connections

Pay attention to social signals to identify key life moments within your connections lives

Establish credibility and position yourself as a thought leader

All of the above

Social Media Assessment Quiz

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