Email Deliverability - by ActiveCampaign

Are you using excessive promotional language in your email subject lines?

Do you include a clear call-to-action in your emails?

Do you personalize your email content based on the recipient’s preferences or past behavior?

How frequently do you send emails to your list?

Do you segment your email list based on engagement levels?

Do you send emails at consistent times?

Have you authenticated your domain with DKIM, SPF, and DMARC?

Do you use a dedicated IP address for sending emails?

Do you use an email service provider (ESP) that supports email deliverability best practices?

How often do you clean your email list of inactive subscribers?

Do you use double opt-in to verify new subscribers?

Do you provide an easy way for recipients to unsubscribe?

What is your average open rate for email campaigns?

How often do you receive complaints or unsubscribe requests?

Do you monitor your email metrics to improve performance?