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Red Bull Insights Master: Week 6

When thinking about the 3 needs of your customer, which of the following is NOT a need?
Core Needs
Corporate Needs
Personal Needs
Store Needs
Select all that apply: Red Bull's 2017 BP objectives were:
Double Down on Development
Raise Brand Relevance
Establish RBTV
Increase Consumption Through Occasions and Choice
Volume Growth to Drive Share
Own The Night
Can Love To Brand Love
What is the first step when creating a Category definition?
Determine the consumer needs for the category
Determine the products that meet the consumer need
Determine the purchase decision hierarchy
Develop a category structure using shopper insights
Select all that apply: which of the following is NOT a component of what we mean when we say Category Definition?
Distinct and manageable
Interrelated
Substitutable
Consumer need
Consumer perception
Discrete business unit
Which of the following is the right path when building an analytical framework?
Fact-Observation-Insight
Observation-Fact-Insight
Insight-Observation-Fact
Fact-Insight-Observation
BONUS: Before coming to Red Bull, Andre De Pape worked at _____
I didn't watch that episode of Real Talks, I'm boring like that
The Drake Hotel
Pepsi
Monster Energy
Universal Records
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