Unit 1: Content Consumption

In the early 2000's, online social networks allowed millions of people to connect with each other and share information.
True
False
Smartphones had an impact on content consumption.
True
False
What are the three main challenges businesses face regarding digital marketing?
There is no one to manage the various channels
Posting can be done at all times
The proliferation of digital channels
Intensified competition due to cost effectiveness
Everyone has an opinion online
Exploding data volumes from digital results
People are no longer influenced by...
Just what you say about your brand.
Celebrity endorsement.
The opinion of a friend.
People prefer brands they can trust.
True
False
Consumers use multiple channels and one type of device to consume media.
True
False
Better content = better results
This statement is true
This statement is false
The content we produce has the strongest influence on the success of all marketing efforts.
True
False
What are the top two types of content people consume thouroughly?
Online classes, educational games
Research content
Videos
Blogs
News articles
Social media posts
What are the top two types of content people want to see more of?
Videos
Social media posts
Pop culture or news related long form content
News articles
Podcasts
Blogs
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