Opinions towards H&ms approach to Feminism

If you shop at H&M, how do you find the clothing fits in general?

It fits fine and I buy my usual size

I buy a larger size than I would normally

I buy a smaller size than I would normally

I don't shop at H&M

Last year, H&M released a campaign fighting what the norm of what being 'ladylike' is. It features transgender, plus sized, athletic, and older models, as well as a same sex kiss. How does this affect your opinion of the brand? Link to campaign video: https://www.youtube.com/watch?v=8-RY6fWVrQ0

It improves my opinion of the brand

I like it, but it doesn't change my opinion of the brand

No strong opinions of the campaign

I don't like it, but it doesn't change my opinion of the brand

It decreases my opinion of the brand

Last year, a book named 'Modeslavar' (Fashion Slaves) was published in Sweden. It detailed how factories in Cambodia and India, that H&M use, treat their female workers unfairly. Sexual harassment and workers being fired after falling pregnant were commonly reported issues. As a separate issue from the campaign, how does this make you feel?

Positively of H&M

Negatively of H&M

No strong opinions

After learning the past two points, what is your final opinion of H&M?

Positive opinion

Negative Opinion

No strong opinion

Opinions towards H&ms approach to Feminism

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