Mobile Marketing Research

How old are you?

To what gender do you most identify?

I am using mobile devices (smartphone, iPad, etc.) to access the internet more than the desktop/laptop computer.

I visit my social media accounts on my mobile devices.

I prefer to visit the brands’ mobile applications rather than their websites.

I spend most of my time on the internet using mobile apps. (including social media apps)

I find mobile ads more relevant to my needs and preferences compared to ads on other digital platforms.

Mobile marketing has a greater impact on my purchasing decisions compared to other digital marketing strategies.

Mobile notifications from brands or apps influence my decision to make an impulsive purchase.

Mobile apps provide a better overall user experience compared to other digital platforms.

Mobile apps are an integral part of my daily digital interactions and online experiences.

Mobile marketing enhances my overall engagement with brands and businesses.

I am more likely to respond to calls-to-action (e.g. Push notifications) within mobile marketing campaigns compared to other digital channels.

Mobile marketing has transformed the way I research, compare, and make purchasing decisions.

Mobile marketing messages are more memorable to me compared to messages from other digital marketing channels.

I find mobile marketing campaigns to be more interactive and engaging compared to other digital marketing strategies.

Mobile marketing has significantly influenced my decision to switch brands or try new products.

I prefer receiving promotional offers and discounts through mobile marketing channels over other digital platforms.

I trust recommendations from influencers or celebrities within mobile marketing campaigns more than those from other digital channels.

Mobile marketing has a significant impact on my brand loyalty compared to other digital marketing strategies.

I am more likely to make repeat purchases through mobile apps compared to other digital platforms.

I prefer to make purchases via mobile apps due to the higher quality of user experience.

I feel comfortable that my data is collected in order to show me personalized mobile advertising messages about products and services that I am possibly interested in.

Do you encounter personalized mobile advertising messages? If yes, how does it affect your buying decision for the advertised products/services?

How many times in a month do you shop online via your mobile phone?

What are the main reasons you prefer using mobile apps for internet usage?