Understanding Share of Voice in Marketing

An infographic-style image depicting marketing concepts, graphs, and the terms 'Share of Voice', 'Market Share', and 'GRP' surrounded by vibrant colors and icons representing advertising and media.

Understanding Share of Voice in Marketing

Test your knowledge on the concept of Share of Voice (SOV) with our engaging quiz. Designed for marketing enthusiasts, this quiz will challenge your understanding of media spending, advertising metrics, and the relationship between SOV and market share.

3 multiple choice questions
Learn about important marketing concepts
Get immediate feedback on your answers

3 Questions1 MinutesCreated by MarketingGuru572

Identify the formula used in determining the Share of Voice

Your brand matrix/Total brand matrix

Your brand matrix/Total brand matrix *10

Your brand matrix/Total brand matrix *100

Cipla spends around 1000 GRP's worth of media in advertising a brand named Amlip-5 and the total number of GRP's spent by Cipla in advertising their entire category of Cardiovascular drugs is 8000. Calculate the Share of Voice

12%

12.3%

12.5%

12.7%

Share of Voice of Moxikind CV- 625 is 33% and market share of Moxikind CV-625 is 30.5%. Calculate the Extra Share of Voice (ESOV)

2.5

63.5

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