Survey Maker Survey Templates Contact Privacy & Security

Advertising Quiz

A visually appealing image of a diverse group of people engaging with advertising media, including digital screens, billboards, and marketing materials, in a vibrant city setting.

Test Your Advertising Knowledge

Welcome to the Advertising Quiz! This engaging quiz tests your understanding of core advertising concepts, strategies, and terminology. Whether you’re a student looking to enhance your knowledge or a marketing professional wanting to refresh your skills, this quiz has something for everyone.

12 thought-provoking questions
Multiple choice format
Learn while you play!

12 Questions3 MinutesCreated by CreativeMind527

Name:

Which of the following is NOT one of the four (4) modes of consumer decision making?

Internal problem solving

Extended problem solving

Limited problem solving

Habit/Variety seeking

Brand loyalty

A(n) ____________ is the first notification of possible new business for the agency. It is sent from a prospective advertising client to advertising agencies requesting a presentation of what the agency can do for the advertiser. It results in a presentation or "new business pitch," often called a "dog and pony show."

Request for Proposal

Pitch

IMC

Marketing strategy

Targeting strategies need not support your advertising objective upfront.

Yes

What kind of targeting is used because consumers use media differently throughout the day?

Purchase-Based Category Targeting

Affinity Targeting

Daypart Targeting

Geographical Targeting

IMC stands for:

Integrated Media Communications

Integrated Media Conglomerates

Integrated Marketing Communications

Integrated Marketing Conglomerates

Which of the following must be done prior to the beginning of an advertising campaign?

Concept Testing

Focus groups of the TA

Pretesting

Diagnostics

All of the above must be done prior to the campaign

Consumer decision making is determined by the consumer's __________ and prior experiences with the product or service in question.

Knowledge

Involvement

Problems

Opinions

Targeting allows the advertiser to deliver ___________ messages more precisely to their target audience whenever and wherever they are in the buying process.

Effective

Relevant

Worthwhile

Aggressive

___________ is the number of customers purchasing the brand relative to the total population of the market.

Frequency

Brand Penetration

Concept Testing

Diagnostics

Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?

Point of Purchase

Interactive Advertising

Online Advertising

Pop-Up Ads/Banners

"Marcom" stands for:

Marketing and Advertising Communication

Advertising and Making Communication

Advertising and Marketing Communication

Market Communication

None of the above

{"name":"Advertising Quiz", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Welcome to the Advertising Quiz! This engaging quiz tests your understanding of core advertising concepts, strategies, and terminology. Whether you’re a student looking to enhance your knowledge or a marketing professional wanting to refresh your skills, this quiz has something for everyone.12 thought-provoking questionsMultiple choice formatLearn while you play!","img":"https:/images/course2.png"}