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The P(owe)redictability of Habit

A colorful illustration showing various consumer behaviors and marketing strategies with elements like shopping carts, advertisements, and life events in a whimsical style.

The P(owe)redictability of Habit Quiz

Ever wondered how habits shape consumer behavior? Explore the intriguing ways in which companies use data and psychology to predict your shopping choices. Take our quiz to test your knowledge on marketing strategies and consumer habits.

Discover the role of Guest IDs
Learn about the Familiarity loop in advertising
Find out key life events that influence buying habits

3 Questions1 MinutesCreated by AnalyzingSquirrel42

What is the purpose of companies developing Guest IDs for their customers?

To stalk their customers (e.g. So store managers can arrive at the hospital when customers give birth)

To generate ideas for new products

To time the release of coupons corresponding to changes in individuals’ lives (e.g. When a baby is delivered, or when school begins in the fall) to increase sales

For fun

What would be the most effective way to market a new product using the Familiarity loop, using the pattern of commercials for favourite and new beer brands?

Favourite, Favourite, New

New, Favourite, Favourite

Favourite, New, Favourite

Which of the following life events would be the best opportunity to change a shopper’s buying habits?

Getting a bonus at work

Moving away from home for University

Buying a new car

Going on a family vacation

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