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Which of the following is NOT a factor that influences consumer behavior?A. Individual factors B. Psychological factors C. Social factors D. Political factors2. Which of the following is the first step in the consumer decision-making process?A. Need recognition B. Information search C. Alternative evaluation D. Purchase decision3. Which of the following is a social factor that influences consumer behavior?A. Culture B. Subculture C. Social class D. All of the above4. Which of the following is an application of consumer behavior?A. Marketing strategy B. Product development C. Public policy D. All of the above5. How has technology impacted consumer behavior?A. Technology has given consumers access to more information than ever before. B. Technology has made it possible for consumers to shop and purchase products and services from anywhere in the world. C. Technology has created new opportunities for businesses to reach and engage with consumers. D. All of the above1. Which of the following is NOT a type of consumer motivation?A. Physiological needs B. Safety needs C. Social needs D. Status needs2. Which of the following is a personality trait that can influence consumer behavior?A. Extroversion B. Neuroticism C. Conscientiousness D. All of the above - take the quiz
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