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Air Jordan - Consumer Psychology

Create an image of a stylish urban landscape featuring various people wearing Air Jordan shoes, with vibrant colors and a dynamic feel that reflects streetwear culture.

Explore Your Air Jordan Insights

Welcome to the Air Jordan Consumer Psychology Quiz! This survey aims to gather valuable insights about consumer perceptions and motivations related to Air Jordan shoes.

Join us in understanding the impact of marketing, design, and popular culture on your sneaker choices. Your anonymous responses will be used for academic research by students at the University of Bath.

Share your thoughts and experiences.
Contribute to valuable consumer research.
Have your voice heard!

12 Questions3 MinutesCreated by SneakingStyle102

The data collected from this survey will be used by the University of Bath students for their consumer psychology coursework. Do you allow your data to be used for academic purposes anonymously?

Yes

How old are you?

10-19

20-30

31-40

41-50

51-60+

Don't want to answer this question

Gender?

Female

Male

Other

Don't want to answer this question

Where are you from?

Have you heard of Air Jordan shoes?

Yes

Have you ever bought a pair of Air Jordans?

Yes

If yes - Where did you buy it? / If no - continue on the next question

Online

Nike

Franchise Stores

2nd hand

Other

What has motivated you about Air Jordan shoes? / If you're not interested - continue on the next question

Aesthetic design

Trend / Streetwear culture

Colour

Social Media

The Last Dance on Netflix

Micheal Jordan

Other

What do you think about Air Jordans' marketing? Rank 1-5

Have you ever seen an Air Jordan marketing campaign in your country?

Yes

I don't know

Do you have any recommendations to make Air Jordan shoes marketing better? If no - continue on the next question.

Has watching “The Last Dance” documentary or any Jordan Collaboration advertisements made you want to buy a pair?

Yes

I don't know

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