Air Jordan - Consumer Psychology
Explore Your Air Jordan Insights
Welcome to the Air Jordan Consumer Psychology Quiz! This survey aims to gather valuable insights about consumer perceptions and motivations related to Air Jordan shoes.
Join us in understanding the impact of marketing, design, and popular culture on your sneaker choices. Your anonymous responses will be used for academic research by students at the University of Bath.
- Share your thoughts and experiences.
- Contribute to valuable consumer research.
- Have your voice heard!
The data collected from this survey will be used by the University of Bath students for their consumer psychology coursework. Do you allow your data to be used for academic purposes anonymously?
Yes
No
How old are you?
10-19
20-30
31-40
41-50
51-60+
Don't want to answer this question
Gender?
Female
Male
Other
Don't want to answer this question
Have you heard of Air Jordan shoes?
Yes
No
Have you ever bought a pair of Air Jordans?
Yes
No
If yes - Where did you buy it? / If no - continue on the next question
Online
Nike
Franchise Stores
2nd hand
Other
What has motivated you about Air Jordan shoes? / If you're not interested - continue on the next question
Aesthetic design
Trend / Streetwear culture
Colour
Social Media
The Last Dance on Netflix
Micheal Jordan
Other
What do you think about Air Jordans' marketing? Rank 1-5
Have you ever seen an Air Jordan marketing campaign in your country?
Yes
No
I don't know
Do you have any recommendations to make Air Jordan shoes marketing better? If no - continue on the next question.
Has watching “The Last Dance” documentary or any Jordan Collaboration advertisements made you want to buy a pair?
Yes
No
I don't know
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