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Thesis Survey: luxury desire

My thesis title: The exploration of Tik Tok and Instagram’s role in Gen Zs desire for luxury fashion accessories

Time duration of survey: 3-5 minutes

This survey was created to allow me to further my primary research in the topic of my thesis. Throughout the questions, we will explore the desire for luxury and how it may be influenced by social media such as Tik Tok and Instagram. I appreciate you taking the time to answer these questions, they will greatly improve my research. Please try to answer every question truthfully and intentionally as possible to ensure valuable results.

Thank you,

Kendal

A stylish young person sitting in a trendy cafe, scrolling through TikTok and Instagram on their smartphone, surrounded by luxury fashion items such as designer handbags and accessories

Unpacking Luxury: Gen Z & Social Media Influence

Are you part of Gen Z and curious about the impact of social media on your desire for luxury fashion accessories? Take our quick survey to explore how platforms like TikTok and Instagram shape your spending habits and fashion choices!

Discover your peers' purchasing behavior
Understand the role of social media in luxury fashion
Your responses will contribute to valuable research

10 Questions2 MinutesCreated by ShoppingTrend234

Do you follow any luxury fashion brands on social media?

Yes

Around how many luxury fashion items have you purchased in your lifetime?

1-3

4-6

7-9

10+

Have you ever impulsively purchased a luxury fashion Item?

Yes

If you have impulsively purchased a luxury fashion item, was this impulsiveness ever influenced by Tik Tok, Instagram, or both?

Tik Tok

Instagram

Both

None of the above

Have you ever asked to be gifted a luxury fashion item?

Yes

If yes, around how many luxury fashion items have you asked to be gifted in your lifetime?

1-5

6-10

11-15

16-20

21+

Which media do you believe is more influential to your spending habits?

Tik Tok

Instagram

Neither

If Tik Tok did not exist, would you be as updated about new luxury fashion brands as you are now?

Yes

If Instagram did not exist, would you be as updated about new luxury fashion brands as you are now?

Yes

How old are you?

10-17

18-25

26-33

34-41

Other

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