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QUIZ_ MARKETING

A visually engaging infographic illustrating different marketing distribution channels, showcasing direct sales, intermediaries like wholesalers and agents, and the flow of products from producers to consumers, in a modern design with vibrant colors.

Mastering Marketing Distribution

Test your knowledge of marketing distribution channels with this comprehensive quiz designed for both beginners and seasoned professionals. Each question is crafted to challenge your understanding of how products move from producers to consumers.

Key Features:

8 Engaging Multiple Choice Questions
Instant Feedback on Answers
Perfect for Marketing Enthusiasts

8 Questions2 MinutesCreated by MarketingGuru742

A distribution channel is best described as:

The retailer that sells the product to the consumer

An agreement to sell via agents or distributors

The route a product takes from producer to end consumer

A method of selling directly to consumers

An insurance broker is an example of what kind of intermediary?

Agent

Retailer

Stockholder

Wholesaler

An advantage of a manufacturer selling via retailer distribution is that a retailer:

Stocks the product exclusively

Can't lose the stock

Customer service will always be better

Provides a convenient place for customers to buy

An advantage of using shorter distribution channel is:

No need to hold stocks

Closer control over distribution

Wholesalers can take greater risk

Lower profit margins

Which of these firms is most likely to use a wholesaler for distribution ?

Hotel chain

Plumber

Car insurance broker

National newspaper

A distribution channel with no intermediaries is known as a...

Direct channel

Profitable channel

Online channel

Retail channel

How do agents usually make their money?

Charging per our worked

Commission on sales achieved

Charging the government for work performed

Buying and selling stock

The choice of distribution channel will be influenced by all of the following, except...

Complexity of the product

Profit margin of the product

Infrastructure of the economy

Legal restrictions on how a product can be sold

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