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Ad Manager Module

A vibrant digital marketing themed image, showcasing various advertising symbols like graphs, ads, and targeting icons, representing knowledge and strategy in ad management.

Ad Manager Mastery Quiz

Test your knowledge about ad management and strategies with our engaging quiz! This quiz consists of 11 challenging questions that cover various aspects of advertising, ensuring that you have a comprehensive understanding of key concepts.

Whether you're a marketer or simply looking to enhance your skills, this quiz is for you. It features:

Multiple choice questions
Real-world scenarios
Performance insights

11 Questions3 MinutesCreated by OptimizingTarget75

How many times does the same eater see your ads?

Minimum 3 times per day

Maximum 3 times per day

Average 3 times per day

Always 3 times per day

A definition of an active advertiser?

Active advertiser is defined by delivered impressions excluding campaigns with 0 impressions

Active advertiser is defined by ad served including serving campaigns with 0 impressions

Active advertiser is defined by ad served with at least 1 impression

Active advertiser is defined by delivered impressions with 1 impression

Site-extension feature is only applicable for campaigns opted in for auto-keyword selection

True

False

If you set the cost per click at S$0.50, but competing merchants are only bidding S$0.25, how much will you be charged?

$0.50

$0.25

$0.10

$0.26

$0.24

If Mexs bid the same price, who is the winner?

The merchant pays the second highest bid

Depends on pricing and relevance to decide which ad has a higher priority

The merchant pays the highest bid

All of them are correct

You set up a campaign with a daily budget of $10 for 14 days.

As you can see above, there are some days we spend more than $10. On other days we will spend less to maintain an average daily spend of $10.

You set up a campaign with a daily budget of $10 for 14 days.

As you can see above, there are some days we spend more than $10. On other days we will spend less to maintain an average daily spend of $10.

How much will you pay for your campaign in the above scenario?

You will pay $100

You never pay more than your campaign spending limit of $140 ($10 x 14 days)

You pay $180

It depends on how many clicks you get at the end of the campaign

How to understand your ROI?

ROI = Sales/Spend

ROI>1 is shown green numbers

ROI <1 is shown as red numbers

All are correct

How am I charged? You can choose more than one

You are charged on a Cost Per Click (CPC) basis, which means that you are only charged when a customer taps on your ad and is directed to your store.

You are charged on the impression, which means every time eaters see your ad, you’re charged

Impression are free

You are charged on orders you received

How many MSS Mex bases were in 2021

30,502

32,054

33,133

34,189

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