Brands and Branding Assignment Research

 

I have created is survey in order to collect primary research as part of my assignment.

• Please do not discuss your answers with other people as it skews the results.
• It is anonymous so please answer honestly. 

It should take 10-15 minutes to complete and I would be really grateful for your responses.

 

Thank you in advance

Name 5 brands

Name 5 brands in the mixer drink market

What brand do you associate with this colour

Name the brand that uses this slogan

Which brand uses the slogan "IF 3/4 OF YOUR DRINK IS THE MIXER, MIX WITH THE BEST"

From this image, name the brand

From this stall, name the brand it belongs too

What comes to mind when you think of Fever Tree?

What do you like best about Fever Tree?

What do you dislike about Fever Tree?

What do you find unique about Fever Tree?

What do you find similar between other brands and Fever Tree?

What does Fever Tree mean to you?

What percentage of your last purchase in the mixer drink category went to Fever Tree?

1100

What percentage of your next purchase in the mixer drink category will go to Fever Tree?

1100

If you can't find Fever Tree next time you shop - will you?

Please Select -->WaitGo somewhere elseSubstitute it

What makes you choose Fever Tree over other brands?

What would make you choose an alternative brand over Fever Tree?

Does the current issue of rising costs of living impact your decision to buy Fever Tree?

Yes

No

Would you be more likely to purchase Fever Tree if it was on offer/cheaper?

Yes

No

If Fever Tree released a budget range would you be more inclined to buy it than the original?

Yes

No

If Fever Tree diversified to offering pre mixed cocktails would you purchase them?

Yes

No

If Fever Tree launched a range of alcoholic spirits to complement their mixers would you purchase them?

Yes

No

Does Fever Tree's environmental impact effect your decision to purchase from them?

Yes

No