Venture Evaluation Criteria

Dear respondent, thank you for participating.

The purpose of the survey is to:

- gather insights from operators, investors, and advisors in order to contribute to research focused on characteristics of successful startups in the Nordic technology ecosystem.

- apply inputs to help develop a predictive model for evaluating venture capital investment opportunities in the pre-seed & seed stage.

Dear respondent, thank you for participating.

The purpose of the survey is to:

- gather insights from operators, investors, and advisors in order to contribute to research focused on characteristics of successful startups in the Nordic technology ecosystem.

- apply inputs to help develop a predictive model for evaluating venture capital investment opportunities in the pre-seed & seed stage.

Part 1: Background Information

Do you have operator-, investor-, or advisor/board experience in the technology domain? (software, healthtech, fintech, et cetera)

Yes

Do you have experience with taking a startup to a successful exit? (M&A or IPO)

Yes

Part 2: Determinants of success

Please rank the following criteria in order of perceived influence on the success of a Nordic technology startup: (1 being the most important, 10 being the least important)

Business Model

Product/Technology

Market

Team

Impact-/Purpose-Driven Orientation

Financial Health

Industry

Intellectual Property

Traction

Timing

To your knowledge, are there any meaningful differences between starting a venture (or investing in a venture) in the Nordic region compared to other parts of the world? If so, what?

Part 3: Impact

"Impact startups refer to early-stage companies that create measurable social and environmental rewards for the planet, in addition to economic rewards for their investors."

Part 3: Impact

"Impact startups refer to early-stage companies that create measurable social and environmental rewards for the planet, in addition to economic rewards for their investors."

Part 4: Traction

"Business traction is commonly defined as the progress and momentum of a startup company"

Part 4: Traction

"Business traction is commonly defined as the progress and momentum of a startup company"

Part 5: Financial Health

"Positive Financial Health refers to sustainable growth, diligent liquidity- and cash flow management, management expertise in finance"

Part 5: Financial Health

"Positive Financial Health refers to sustainable growth, diligent liquidity- and cash flow management, management expertise in finance"

Part 6: Timing

"Timing refers to entering a market at the right time. The right time may be determined by the broader macro-economic environment, the industry, the capital market, et cetera"

Part 6: Timing

"Timing refers to entering a market at the right time. The right time may be determined by the broader macro-economic environment, the industry, the capital market, et cetera"

Final Part: Evaluate Custimy.io

In the final exercise, please evaluate Custimy applying the ten evaluation criteria. Score from 1 to 10 (1 being the highest score, 10 being the lowest score).


Business Model	1 2 3 4 5 6 7 8 9 10
Product/Technology	1 2 3 4 5 6 7 8 9 10
Market	1 2 3 4 5 6 7 8 9 10
Team	1 2 3 4 5 6 7 8 9 10
Impact-/Purpose-Driven Orientation	1 2 3 4 5 6 7 8 9 10
Financial Health	1 2 3 4 5 6 7 8 9 10
Industry	1 2 3 4 5 6 7 8 9 10
Intellectual Property	1 2 3 4 5 6 7 8 9 10
Traction	1 2 3 4 5 6 7 8 9 10
Timing	1 2 3 4 5 6 7 8 9 10

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