Private Label (Store Brand) vs. Name Brand Supermarket Products
Explore Your Grocery Preferences
Take our quick and insightful quiz to understand your preferences between private label products and name brand items at the supermarket. Discover what influences your purchasing decisions and see how they relate to your peers.
- Find out what age group favors private labels.
- Assess how your living situation affects your shopping habits.
- Learn if you're a savvy shopper when it comes to brand choices.
What is your age?
Younger than 18
18-25
26-55
Older than 55
What is your living status?
Alone
Living with others (roommates or significant other)
I support my own family
When buying milk, I will choose...
The private label
The name brand
No preference
I buy milk when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying milk, I tend to prioritize...
Price
Quality
Familiarity with the brand
Other/None of these
When buying soap, I will choose...
The private label
The name brand
No preference
I buy soap when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying soap, I tend to prioritize...
Price
Quality
Familiarity with the brand
Other/None of these
When buying snacks, I will choose...
The private label
The name brand
No preference
I buy snacks when I go to the grocery store...
Often
Sometimes
Rarely
Never
When buying snacks, I tend to prioritize...
Price
Quality
Familiarity with the brand
Other/None of these
Which statements do you agree with?
Private label brands are usually good value for the money
Private label brands are good alternatives to brand name products
Most private label products' quality is equal to brand name products' quality
I buy private label products to save money
I am a smart shopper when I purchase private label products
I consent to allowing my information to be used in this marketing research study by Allison Dai on private label brand perception
Yes
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