Authentic Home-Cooked Gastronomical Subscription Service

Have often have you ordered home-style meals / meal plans?

Never

Occasionally

Frequently

How often do you order food delivery ?

Daily

Weekly

Monthly

Rarely

How important is it for you to have authentic, home-cooked meal options reminding you of your mother's, or grandmother's cooking?

Very important

Important

Neutral

Not Important

Would you be interested in a home-cooking style meal delivery services prepared with authenticity and fresh ingredients?

Yes

If you answered Yes in the previous question, when do you order these meals and for what days of the week?

Every day

Week Days, as I'm too busy during the week to cook

Weekends Only, I want to be pampered

Not frequently / on occasions

Considering your busy lifestyle, would you prefer a curated, ever-changing menu that changes weekly (2 options), or you prefer a fixed menu? A combination?

Curated, surprise me every week with Arab and global options

Give me a menu that never changes, restaurant style

Not sure

Rank the following cuisines in terms of you preferences, starting with the most important, to the least

Middle Eastern (Levantine)

Middle Eastern (Gulf or Moroccan)

Mediterranean

Italian

French

Indian

Chinese

Japanese

How important is seasonal menu variety to you?

Important

Neutral

Not Important

How many meals would you prefer to receive per week in a meal plan?

5 Meals (one meal during business days)

7 Meals per week (Daily meal, including the weekend, I don't go out much)

10 Meals (two meals daily, during business days, I am busy and I'll take them to work)

14 Meals (two meals daily, I like to include the weekend)

Would you be interested in learning about the origin of dishes included in your meals?

Yes, entertain me! I would like this

Not really

How much do you value a farm-to-table approach in meal preparation?

Yes, I did not know this is even possible in Saudi Arabia

Somewhat, I value this

I don't care

How likely are you to try meals inspired by international dishes

I would like one or two during the week

I would like half my food to be inspired by non Middle-Eastern food (international)

I prefer most of my food to be inspired by non Middle-Eastern food (international)

Would you prefer meals that cater to specific dietary preferences (e.g., vegetarian, gluten-free)

No, I am not allergic to anything or not vegetarian/vegan

I might have some preferences (Salt content, sugar content)

Yes, I prefer some specific diets

Nothing particular, but I do watch my calories and waistline

How important is it for you to have access to a digital app for meal orders, nutritional facts for each meal, and order history?

Very Important

Important

Neutral

Not Important

What features would you like to see in the app? (Select all that apply)

How frequently do you want us to deliver?

Weekly (Deliver all week's food together, don't care that much about freshness)

Twice Weekly (Saturday, and Tuesday - I like to keep it fresh in my fridge)

Don't deliver, I will pick up or send my driver as it is cheaper (Central Riyadh)

Not sure

Would you be interested in catering to private gatherings and want to impress your friends and family with sophisticated finger foods and snacks?

Yes, I'm interested

Neutral

Not important

How likely are you to recommend a meal subscription service to friends or family?

Very likely! Especially if the food is great

Likely

Neutral

Unlikely

What would motivate you to choose a gastronomical subscription service over traditional, on-the-go meal delivery options?

Home cooked, quality of the food!

Unique culinary experience

Price

Convenience, I am busy!

How do you typically discover new meal delivery services?

Social Media

Word of Mouth

Online Search

Authentic Home-Cooked Gastronomical Subscription Service

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