Ethical Trading within supply chain of cosmetic firms - Potential users of The Body Shop

Do you use any skincare products?

Rarely

Everyday

On occasion

Do you apply cosmetic products?

Rarely

Everyday

On occasion

On average, for how long do you wear those products? (in hours)

Do you use any products by the cosmetic retailer, The Body Shop?

Yes

I don't know the company

If yes, what products do you use the most? (max 3)

If your answer was 'No' or 'I don't know the company', please name brands that you reach out for the most. (max 3)

Do you use any products that include organic ingredients?

Yes

I don't know

If yes, please name brands that you reach out for the most that include organic ingredients. (max 3)

Do you prefer skincare products or cosmetic products or both?

Skincare

Cosmetic

Both

If you said 'Skincare', answer Q10

If you said 'Cosmetic', answer Q11

If you said 'both', answer Q10 + Q11

Skip question that does not apply.

If you said 'Skincare', answer Q10

If you said 'Cosmetic', answer Q11

If you said 'both', answer Q10 + Q11

Skip question that does not apply.

With the options below, should skincare products be manufactured using natural ingredients?

In Favour

Against it

Not sure

With the options below, should cosmetic products be manufactured using natural ingredients?

In Favour

Against it

Not sure

If you were in favour of products being incorporated with natural ingredients (organic), should the prices for those products be set higher than other products within the market?

Yes

If organic products were set at a higher price, would you be willing to pay a higher price for those products?

Yes

If products were set at a higher price, up to what increase in price margin do you think would be appropriate?

+10%

+20%

+30%

In your opinion, are organic health and beauty products or chemically processed products better capable in terms of being able to innovate new products for the face and body?

Organic

Chemically Processed

Research has shown that organic products can be less harmful to the skin as well as having an impact on the environment. In contrast, chemically processed products may have greater longevity and quality of performance. How important to you are the following features in a product for it to be successful in the beauty industry?

	Longevity and durability of cosmetic product on the skin	The impact on environment	Quality of performance by the product	Whether the product has been tested, regardless of animal testing
Scale:	Not at allExtremely	Not at allExtremely	Not at allExtremely	Not at allExtremely

If you were to decide on using organic products based on their price, do you trust they will give you the result you need

Yes

According to your answer, please give a reason why?

Skincare and beauty products are used on a regular basis, if not daily. Would you want to know about the way that cosmetic companies obtain their resources and how they are incorporated within their products?

Yes, that would give me a better insight

No, it does not matter as long as it performs

Lastly, natural ingredients obtained by the cosmetic company The Body Shop are extracted from developing countries which are still in poverty. What do you think about the pay and working conditions and the environment they are exposed to?

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