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Purpose of a Headline - Part 2

Yankees' Humiliation 22-0 Forecasts Weak Second Half of the Season
Descriptive / Associative
Causal
Predictive
30% of Canadians Support US President
Descriptive / Associative
Causal
Predictive
Financial Crises Will Push Up To 100 Million People In Developing Countries Into Absolute Poverty
Descriptive / Associative
Causal
Predictive
A Website Lost 66% Of Its Readers When It Published Positive Stories For a Day
Descriptive / Associative
Causal
Predictive
People Are 49% More Likely to Read An Article With a Negative Headline Than a Positive One
Descriptive / Associative
Causal
Predictive
Negative Articles Attract Readers
Descriptive / Associative
Causal
Predictive
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