Purpose of a Headline - Part 2

Yankees' Humiliation 22-0 Forecasts Weak Second Half of the Season

30% of Canadians Support US President

Financial Crises Will Push Up To 100 Million People In Developing Countries Into Absolute Poverty

A Website Lost 66% Of Its Readers When It Published Positive Stories For a Day

People Are 49% More Likely to Read An Article With a Negative Headline Than a Positive One

Negative Articles Attract Readers