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Channel Trivia

A visually engaging illustration depicting digital marketing concepts, including social media ads, audience targeting metrics, and analytical graphs, with vibrant colors and a modern design.

Channel Trivia Challenge

Test your knowledge of digital marketing with our Channel Trivia Challenge! This quiz is designed for marketers, media buyers, and anyone interested in diving deeper into advertising strategies on platforms like Facebook and Instagram.

With 12 engaging questions covering key concepts, you will:

Learn about audience targeting
Understand bidding strategies
Discover measurement solutions

12 Questions3 MinutesCreated by TargetGuru321

What is the default bid strategy for campaigns?

Automated Cap

Lowest Cost

Cost Cap

Highest Value

We can get city level data on Facebook ?

True

False

Can you get placement level data on an hourly level ?

Yes

A client is launching a new product and wants to understand if Instagram ads are helping with awareness. Given the scenario, which measurement solution should a media buyer recommend?

A/B Testing

Conversion Lift

Split Testing

Brand Lift

You cannot set a radius for PINCODE targeting ?

True

False

What is the minimum size of the audience required to create a lookalike audience ?

1000

100

2000

The size of lookalike audience depends on the base data?

False

True

Which of the below is NOT a source a business can use to generate Custom Audiences?

A list of Instagram handles

Facebook SDK

Facebook Pixel

CRM audience

A large business client plans to run an ad campaign to promote a one-day sale. The client is using the auction buying type and wants the lowest possible cost per optimization event while also spending the entire budget by the end of the day. Given the client's campaign goal, what bidding strategy should be recommended?

Bid Cap

Lowest Cost

Target Cost

Daily Budget

A client has noticed that Instagram delivered lower reach in their last campaign than all the other placements. The client has asked the media buyer to remove Instagram from all future placements. Given the scenario, what would happen to the overall campaign CPM and total reach by removing Instagram

Both CPM and reach would remain unchanged.

CPM would increase, reach would decrease.

Both CPM and reach would increase.

CPM would decrease, reach would decrease.

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