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Sustainable fashion strategy and innovation

Do you try to shop sustainably when buying clothes?
Yes
No
Is the sustainability of a garment something you care about?
Yes
No
Would you feel better buying a jacket from a small business rather than a fast fashion brand?
Yes
No
Why?
Are small businesses sustainable?
Yes
No
Why do you think this?
Would you take better care of a jacket because it was more expensive compared to a cheaper one?
Yes
No
If a button fell off your expensive jacket would you get it fixed?
Yes
No
What how expensive is the most expensive jacket in your wardrobe (roughly)
Why did you decide it was worth that amount of money? (select all that apply)
Branding
Perceived high quality
Durability
Materials
Sustainability
Fit / look / style
You thought you'd wear it a lot
You thought you'd like if for a long time - timeless
Other
If you were buying a high end jacket to keep for life, high quality and sustainable, that you would be able to wear for both work (smart events),casually and when you want to spice up your outfit (more unique), how much is the maximum you would be willing to spend?
Under 100
100-200
200-300
300-400
Over 400
Would you be more likely to purchase a garment if it is sustainable?
Yes
No
Would you pay more for an item that is sustainable than for an unsustainable equivalent??
Yes
No
Do you find that you wear statment pieces less than basics?
Yes
No
Roughly how many statement jackets do you own?
How many non-statement jackets do you own?
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