Marketing Quiz /done by : Amerah frehat
Marketing Mastery Quiz
Test your knowledge of marketing concepts and strategies with this engaging quiz. Designed for aspiring marketers and seasoned professionals alike, this quiz will challenge your understanding of crucial principles.
Topics covered include:
- Target market selection
- Segmentation strategies
- Psychological influences on consumer behavior
- Maslow's hierarchy of needs
1) All of the following consider apurpose of abusiness market except :
A- making other broducts
B- making profit
C- resale the products
D- personal use
F- B + D
2) One of the following is aproprety of Undefferentiated strategy :k
A- target market has different needs for products
B- organization is called hetrogeneous market
C-target market has simmiler needs for products
D- B + C
F- non of the above
3) The third step in the target market selection process is :
A- identify appropriate targeting strategy
B- evaluate relevant market segment
C- determine which segmentation variable to use
D- select specific target market
F- non of the above
4) which of the following statments is true :
A- production cost in concentrated strategy higher than differentiated strategy
B- when the demand for product increase the company financial strength deteriorates
C- customer in hetrogeneous market have different needs for products
D- cusomers in the marker segment with differnt characteristics but have simmiler needs for products
F- C + D are true
5) Dove Company is interested in women and their needs , it also take care about men by producing for them products that satisfy their needs with different prices , So Dove Company use the :
A- Undifferentiated strategy
B- differentiated strategy
C- concentrated Strategy
D- none of above
6) One of this variables is difficult to segment the market on basic of it :
A - Age
B- Occupation
C- Intelligence
D - gender
F- C+B
7) All of the following is considerd psychological influnces except :
A- perception
B- Learning
C- time
D- Life style
8- an individual changing or twisting of information that is inconsistent with personal feeling or belief is adefinition of :
A- selective distortion
B- selective exposure
C- selective retention
C- perception
Perception is aprocess of _______ , ______ and ______ information input to produce meaning :
A- Selecting , organizing , interpreting
B- collecting , organizing , interpreting
C- selecting , organizing , evalution
D- collecting , organizing , evalution
10) the true order of maslow's hirerchy of needs is :
A-psycological , saftey , social , estem , self-actualization
B- psychological , social , saftey , estem , self-actualization
C- social , esteem , physiological , saftey
D- self-actualization , esteem , saftey , social
F- non of the above
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