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Ch 12 marketing quiz

A visually appealing graphic that represents coffee marketing and statistics, featuring coffee cups, marketing icons, and charts depicting data analysis.

Coffee Marketing Quiz

Test your understanding of marketing concepts with this engaging quiz focused on coffee brands and consumer behavior. This quiz will challenge your knowledge on descriptive statistics, hypothesis testing, and data presentation in the marketing context.

Key features of the quiz include:

10 thought-provoking multiple-choice questions
Real-world scenarios related to coffee marketing
Immediate feedback on your answers

10 Questions2 MinutesCreated by AnalyzingBrew42

A researcher asks the question: “On a scale of 1 to 5, how does Starbucks rate on variety of its coffee drinks?” Which of the following descriptive statistics would the researcher likely use?

Frequency and/or percentage distribution

Standard deviation

Cumulative percentage distribution

Range

A ______ gives you the probability of support for your hypothesis based on your sample evidence and sample size.

Market test

Hypothesis test

Respondent test

Survey test

A researcher may be investigating credit card usage and may want to see if high-income earners differ from moderate-income earners in how often then use American Express. What type of analysis might the researcher choose to compare expenditures by high income earners versus moderate-income earners?

Association analysis

Relationship analysis

Difference analysis

Inference analysis

Beyond organization, there are guidelines that will ensure that the data presentation tables strongly imply that they are credible and should be taken very seriously. Which of the following is not one of those guidelines?

Use one decimal place unless convention demands otherwise

Only report findings that are meaningful or useful

With scales, include a table footnote that describes the scale

Always use two-three colors in each table

A ______ is used to approximate the population value (parameter) through the use of confidence intervals.

Survey estimate

Statistical estimate

Parameter estimate

Population estimate

A researcher accumulates the gender of each respondent. Which of the following descriptive statistic would he or she likely use?

Range

Cumulative percentage distribution

Frequency and/or percentage distribution

Standard deviation

A researcher who wants to see if variables, such as advertising recall scores, positively associate with intentions to buy the advertised brand would use:

Association Analysis

Difference Analysis

Relationship Analysis

Inference Analysis

A researcher could be examining what percentage of golfers buy only Titleist balls, or might be looking at what the percentage of high school students buy from Taco Bell between meals. In either case, the mean or percentage is derived from a sample so it is:

The standard error

The sample statistic

The sample error

The parameter

A researcher asks the question: “Rank these five brands from your first choice to your fifth choice.” Which of the following descriptive statistic would or she likely use?

Standard deviation

Range

Frequency and/or percentage distribution

Cumulative percentage distribution

A researcher asks the question: “About how many times did you buy fast food for lunch last week?” Which of the following descriptive statistic would he or she likely use?

Cumulative percentage distribution

Frequency and/or percentage distribution

Range

Standard Deviation

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