Digital Decoding Quiz

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Digital Decoding Quiz

Test your knowledge about digital marketing concepts, ad formats, and key performance indicators with our engaging Digital Decoding Quiz! This quiz is designed for marketers, students, and anyone interested in enhancing their understanding of the digital realm.

Challenge yourself with:

10 thought-provoking questions
Immediate feedback on your answers
Insights into digital marketing strategies

10 Questions2 MinutesCreated by LearningTree547

What is frequency?

Reach/Impressions

Amount spent/Reach

Impressions/Reach

Impressions/Amount Spent

Which is the correct sequence of a marketing funnel?

Consideration, Awareness & Conversion

Awareness, Consideration & Conversion

Consideration, Conversion & Awareness

Conversion, Consideration & Awareness

Which of the following KPIs is unique?

Avinash is starting a NEW Vegetarian Biryani business. Which objective would help him reach his goals?

Traffic

Page Likes

Brand Awareness

Conversions

Bumper & In-stream are 2 different types of ------ ads?

Skippable

Non-Skippable

Youtube

Which of these is NOT a digital KPI?

CPM

PPC

UTM

CTR

Are Bumper ads Skippable or Non - Skippable?

Skippable

Non - Skippable

The Estimated ad recall lift (People) metric shows how many people would remember seeing your ad if we asked them within ----- days.

What does CBO stand for?

Campaign Bidding Option

Campaign Bidding Optimization

Cost Budget Optimization

Campaign Budget Optimization

Which campaign type uses the keyword planner tool?

Display Campaign

Video Campaign

Search Campaign

Digital Decoding Quiz

Digital Decoding Quiz

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