Midterm Technopreneurship
Midterm Technopreneurship Quiz
Test your knowledge of technopreneurship concepts with our comprehensive quiz! Designed for students and professionals alike, this quiz covers essential topics in the field, providing insights and enhancing your understanding.
- 26 thought-provoking questions
- Multiple choice format
- Immediate results to assess your knowledge
A person or a business that purchases other businesses' offerings.
Client
Customer
Purchaser
Top priority customer groups and an important segment to appease.
Loyal Customer
Impulse Customer
Discount Customer
It is quite difficult to upsell to these customers and they are also less loyal to the business.
Wandering Customer
Discount Customer
Need Based Customer
These are the second most attractive segment of customers identified by the businesses. You can effectively upsell or cross sell to these customers.
Wandering Customer
Impulse Customer
Discount Customer
Strives to ensure positive experiences, is a key to a successful seller/customer dynamic.
Customer Value Proposition
Customer service
Customer Relationship Management
A group of companies that fall under a particular business activity, like transportation, electronics, or food services.
Industry
Strategic Group
Local
Spends most of its time focusing on both competitor and customer developments in designing strategies
Market-centered company
Customer-centered company
Competitor-centered company
Spends most of its time focusing on customer developments in designing strategies. Provides a better position than competitor-centered company to identify opportunities and build customer relationships.
Market-centered company
Customer-centered company
Competitor-centered company
Spends most of its time tracking competitor’s moves and market shares and trying to find ways to counter them.
Competitor-centered company
Market-centered company
Customer-centered company
Delivering greater value and satisfaction to target consumers than competitors is necessary for competitive advantages.
Competitive Advantage
Entrepreneurial Marketing
Intrepreneurial Marketing
Involves visualizing an opportunity and constructing and implementing flexible strategies.
Competitive Advantage
Entrepreneurial Marketing
Intrepreneurial Marketing
Involves the attempt to reestablish an internal entrepreneurial spirit and refresh marketing strategies and approaches.
Intrepreneurial Marketing
Competitive Advantage
Entrepreneurial Marketing
When a company focuses its effort on serving few market segments well rather than going after the whole market.
Focus strategy
Differentiation strategy
Overall cost leadership strategy
A company achieves the lowest production and distribution costs and allows it to lower its prices and gain market share.
Overall cost leadership strategy
Differentiation strategy
Focus strategy
When a company concentrates on creating a highly differentiated product line and marketing program, so it comes across as an industry class leader.
Overall cost leadership strategy
Focus strategy
Differentiation strategy
A group of firm in an industry following the same or a similar strategy in a given target market
Focus Group
Strategic Group
Industry
Operational excellence refers to a company providing superior value by segmenting markets and tailoring products or services to match the needs of the targeted customers.
True
False
Market Share is a portion of total sales generated by all competing companies in a given market Study the competition to define an unserved niche in the market.
True
False
Refers to a company providing superior value by offering a continuous stream of leading-edge products or services.
Operational excellence
Customer intimacy
Product leadership
Companies without a clear strategy, "middle of the road", would not succeed.
True
False
It is the process of identifying, assessing and selecting.
Competitor Analysis
Competitive Advantage
Marketing Analysis
Grouping of persons or businesses with a need for G/S and the means and willingness to purchase it.
Market
Industry
Strategic Group
Be as knowledgeable as you possibly be about your target market.
True
False
The process of grouping a market into smaller subgroups defined by specific characteristics.
Market Segmentation
Market Group
Focus Group
A plan to reach initial customers and grow.
Market Plan
Market Strategy
Market Penetration Strategy
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