Dog treat buying behaviour
1. Do you have a dog (or more than one dog)?
Yes
No
3. What types of dog treats do you currently buy for your dog(s)? Choose all that apply
Chews
Milk bones
Gravy bones
Meat-filled
Grain-free
Biscuits
Freeze dried
Hypoallergenic
Natural treats
Wheat free
I do not buy dog treats
Other
Please Specify:
4. Where do you buy dog treats? (tick all that apply)
Local independent pet shop
Supermarket - in store
Supermarket - online
Garden centre
Another store, e.g. The Range, B&M, etc.
Online e.g. Amazon or direct from a brand
Other
Please Specify:
5. How often do you buy dog treats for your dog(s)?
Every other day or so
Weekly
Monthly
Special occasions only
Other
Please Specify:
6. How often do you feed your dog treats?
Daily
Every other day or so
Weekly
Monthly
Special occasions only
Other
Please Specify:
7. Why do you buy dog treats in general? (tick all that apply)
Training
Reward good behaviour
Because they enjoy them
I love spoiling them
For calming benefits
Other
Please Specify:
8. Which statement best describes your purchasing behaviour when it comes to dog treats?
I buy the same dog treats every time
I buy some of the same and some new dog treats often
I always buy new dog treats every time (variety is the spice of life!)
9. How fussy is your dog about the dog treats you give them? 1 = not fussy at all; 5 = very fussy
1
2
3
4
5
10. What is the main reason your dog is fussy?
Dietary restrictions/allergies
Easily bored with food
Elderly
Unsure/Unclear
Chewing / Teeth problems
Other
Please Specify:
11. What do you do if your dog is fussy with treats?
Not give in - eventually they will eat it
Only give them what they like (stick to tried and true favourites)
Experiment with lots of different treats, often
Other
Please Specify:
12. How important is it that your dog's treats are all-natural/healthy? (be honest - no shame here!)
Very important (you are what you eat!)
Somewhat important (life is meant to be lived, indulgence sometimes is a good thing)
Neutral
Not important (I love spoiling them! Their food is healthy, this is their time to get a real treat)
13. Which do you feel is more important to be considered ‘healthy?'
Dog food
Dog treats
14. List in order of importance: The most important factor when deciding on what treat to buy my dog is…
Ingredients
I know my dog likes them
Value for money
Large quantity in package
Classic flavours (i.e. gravy, chicken, cheese)
Small, bite-sized
Big enough to keep them busy, even if just for a short while
Health benefits e.g. Strong joints or healthy teeth
15. Have you heard of Pointer, a pet treat brand for dogs?
Yes
No
17. From the products shown here and the overall packaging style, how much do you think Pointer would appeal to you and your dog(s)?
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