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SEPHORA QUIZ

What is your name?
What Super Territory are you a part of?
How many Sephora doors do you currently have?
What are the 4 Sephora Goals?
Expert, Show, Link & Plan
Tell, Link, Build & Win
Understand, Learn, Leverage & Plan
What is the Sephora culture?
At Sephora, we believe beauty is achieved through using a system of consistent skincare and complexion perfecting products.
At Sephora, we believe beauty is for each person to define and ours to celebrate. Together, we support and encourage bold choices in beauty and in life. Our purpose is to inspire fearlessness.
At Sephora, we believe beauty is obtained by knowing the trends and techniques. We teach our clients what is most current.
What are the Sephora values? (These are what you will live as you work in a Sephora store)
Passion for our clients, leading expertise in beauty, initiative, teamwork, respect for all, work life balance & innovation.
Delivering a personal sales goal.
Fun, excitement and achievement
What role is the SD?
Stock Processor
Store Manager
Social Director
What role is the elevated expert & cast member?
Front line- interacting with clients and who you will interact with
Back stage- supporting the team
Front line- interacting with clients and not someone I need to know
Who are the two strategic education partners that you need to know?
Leader of Education Management & Regional Education Manager
DEM (District Education Manager) & Education Lead (In store Education role)
LEM (Local Education Manager) & Cast Coach
What other store partners do you need to know?
Senior Artist, Senior Skincare Advisor, PBA- Personal Beauty Advisor, SUBC Facilitator (Sephora University Beauty Class)
Lead artists, Selling Facilitators and Selling Managers
Lead artists, Line Assigned Managers and Stock Lead
What is the other name for Sephora’s Brand Education Strategy?
Learn an Link
Tell and Do
Full Circle Expertise
What is Full Circle Expertise mean?
Advice in a relevant manner. (Social, Trend, Live)
Sell from each category. (Skin, Complexion, Hair)
Give expert advice at all levels. (Video, BFD, Elevated Training)
Are education videos on-demand in store for cast members to watch daily
Yes
No
What tool do I use to know Sephora expectations?
I’ll figure it out when I arrive in the store
These aren’t relevant to me
Sephora Brand Partner Expectations
What’s your #1 priority?
Store team should be #1 priority for the day. Being flexible w/ the store and build a solid relationship.
Talking to the SD and getting the gratis handed out.
Selling and talking to Clients are #1 while I am in the store.
What do I need to do prior to store visits?
Call the store.
Understand store protocol.
Plan an event.
Who do I find and meet on my first store visit?
SUBC Facilitator
The Store Manager
Director in charge. (DIC)
What’s a BFD?
Brand Focus Day
Brand Fun Day
Bringing Fun Daily
What is the focus for a BFD?
A special event theme
Mega Event recruiting clients
Education focus/ Cast member focus
What is the Pathway to Impact?
How to train BFDs. Brand focus, cast focus & other world focus. In-depth face to face training.
A way to engage the client and make the sale
The path a client should follow in the store leading to the register.
How do I know I’ve had a successful BFD?
I covered every item we sell and looked like an expert.
Cast excited, sharing w/ clients, impression on future sales, cast challenged & followed up with coaching.
Cast happy, gratis handed out & I gave the important information.
Did you know that your BFD is surveyed after being in store?
Yes
No
What is the top rating of the BFD survey?
10- Outstanding
5- Outstanding
6- Outstanding
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