The Importance of Digital Marketing and Its Impacts in the Automotive Industry

1. How much time you spend on the internet daily?

Less than 1 hour

Between 2 and 3 hours

Above 3 hours

3. Today, companies are using internet to reach and communicate with you as a customer. How do you feel about this way of communication through internet?

4. How would you describe your involvement to this communication

5. Do you believe that the online experience is more efficient than traditional marketing?

Yes

7. Do you believe that virtual automotive showrooms provide the same experience as visiting a showroom?

Yes

8. On which stage would you move from online to offline while buying a vehicle?

Information Search

Alternatives Evaluation

Purchase Decision

9. How much time do you spend daily on social media platforms?

Less than 1 hour

Between 2 and 3 hours

More than 3 hours

11. If you would have to choose from five of this attributes, how would you describe the internet as a way of communication? [Please rate from 1(most important) to 5(less important)]

Easy to reject

Enjoyable

Trustworthy

Informative

Convenient

Acceptable

Entertaining

Reliable

Appropriate

12. What is your main concern while using online sites for your information search or purchase?

Fraud

Quality

Being Deceived

Loss of face to face experience

The Importance of Digital Marketing and Its Impacts in the Automotive Industry

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