The Importance of Digital Marketing and Its Impacts in the Automotive Industry

1. How much time you spend on the internet daily?

2. Can you please describe your online surfing routine?

3. Today, companies are using internet to reach and communicate with you as a customer. How do you feel about this way of communication through internet?

4. How would you describe your involvement to this communication

5. Do you believe that the online experience is more efficient than traditional marketing?

6. How likely are you to consider your information search to be fully online? (5 Being most likely)

7. Do you believe that virtual automotive showrooms provide the same experience as visiting a showroom?

8. On which stage would you move from online to offline while buying a vehicle?

9. How much time do you spend daily on social media platforms?

11. If you would have to choose from five of this attributes, how would you describe the internet as a way of communication? [Please rate from 1(most important) to 5(less important)]

12. What is your main concern while using online sites for your information search or purchase?