Chapter 6 quiz

Consumer Behavior Quiz

Test your knowledge of consumer behavior and psychological influences in marketing! This quiz will challenge your understanding of decision-making processes, needs, and much more.

Whether you're a student studying marketing or just someone interested in how consumers think, this quiz is for you.

11 engaging questions
Multiple choice and open-ended formats
Perfect for marketing enthusiasts!

11 Questions3 MinutesCreated by AnalyzingStar42

Consumers are likely to buy a product when...

It is easily accessible and inexpensive

It is in the clearance section

It is the last one on the shelf

They see someone else with the same product in line

Which is a part of the consumer decision making process?

Customer loyalty

The environment

Psychological influences

All of the Above!

What type of item may you buy when using Extended Decision Making?

A car

A candy bar

A cup of coffee

Groceries

What is at the top of the Hierarchy of Needs?

Psychological needs

Safety needs

Social needs

Self-Actualization Needs

What type of decision making are you doing when you go shopping for something you regularly buy?

Routinized response behavior

Extended decision making

Limited decision making

Impulse buying

Situational influences result from circumstances, time, and location.

True

False

Psychological influences are from childhood memories only.

True

False

A motive is an internal energizing force that directs a persons activities towards satisfying needs or goals.

True

False

True or false, do safety needs come before Esteem needs?

True

False

Mrs. Johnson is the best marketing teacher.

True

False

List 2 brands or products you could recognize based off the advertising song or jingle.

Chapter 6 quiz

Consumer Behavior Quiz

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