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Mass Communication Weeks 1- 4 Revision Quiz

An educational and engaging image representing mass communication concepts, including elements like journalism, media theory, and iconic references to historical newspapers.

Mass Communication Revision Quiz

Test your knowledge of Mass Communication through this engaging quiz! Covering important concepts from the first four weeks of study, this quiz will challenge your understanding of key theories and historical references in journalism and media.

Multiple Choice Questions
Checkbox-based Answers for Theoretical Concepts
A comprehensive review of important terms and theories

9 Questions2 MinutesCreated by ExploringMedia47

What was the term for a pejorative reference to journalism that features scandal-mongering, sensationalism, jingoism or other unethical or unprofessional practices by news media organisations or individual journalists in the 19th century?

Yellow Journalism

Green Journalism

Red Journalism

Grey journalism

What was the first popular newspaper founded by Benjamin H. Day in 1833 called?

The New York Times

The Chicago Observer

The New York Sun

California Spectator

"We Live In A Twilight World. There Are No Friends At Dusk" is a quote from which Christopher Nolan's movie?

Inception (2010)

Memento (2000)

The Dark Knight (2008)

Tenet (2020)

Memory, trauma, and identity are concepts commonly employed throughout Nolan's films. How are these two related? The key is in slides from Week 2 part B.

The Hypodermic Needle Theory posits that audiences:

Are critical and mass media have barely any influence on them.

Prefer light hearted content such as comedy shows or reality tv and mass media do not affect their lives in any way.

Are passive and mass media messages directly influence their attitudes and behaviours.

Seek mass media for purely educational content.

The Cultivation Theory argues that: (you may choose more than one correct answer)

The media can easily change people's worldviews

The media do not have any power to change people's worldviews as people do not take it seriously.

The media creates a distorted vision of reality

That instead of the media having the influence on changing people's attitudes, it rather reinforces their existing worldviews.

The two main tenets of the Agenda Setting Function Theory are priming and framing. What is priming? You may choose more than one correct answer.

The more attention the media gives to an issue, the more likely the public will consider that issue to be important.

Repetitive reporting of the same issue over a period of time

Media filters and shapes what we see rather than just reflecting stories to the audience.

Priming is in charge of and has control of the selection of content discussed in the media.

The way in which news content is typically shaped and contextualized within the same frame of reference.

What is considered to be the first form of marketing technology/technique?

Illustrations in the local newspaper

Word of mouth

Radio advertisements

Marketing posters

Billboards

What are the 3 objectives of advertising? The key is in slides from Week 3C.

To help the consumer to make the most rational choice

to persuade

to remind

To entertain

To educate

To lie

To tell the truth

To persuade

To inform

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