Who writes these templates, and how each one is checked
One accountable author, an evidence base you can inspect, a published checklist, and an independent review pass before anything goes live. This page says what that means in practice, and what it does not.
- Since 2003designing questionnaires
- 2,274,520responses behind the benchmark
- 88live templates
The evidence a template rests on
Three kinds of source appear on these pages, and each is named where it is used.
The SuperSurvey Response Benchmark. Every survey created on this platform between 16 September 2023 and 25 August 2026, read from production records rather than sampled: 122,887 surveys built, 58,938 that collected at least one response, 2,274,520 responses in all. The figures on the pages are measured on the 25,112 surveys with at least three questions and three responses, carrying 998,864 completed responses, as unweighted per-survey averages. A template page carries a figure from it only where that figure changes what a reader does, and today most of them carry none; where one does, it owns that cut alone. The method note says how every rate was computed and what it does not measure.
Public-domain instruments. Where a validated, freely usable instrument exists, its items are reproduced word for word and its published figures are cited: the Federal Employee Viewpoint Survey engagement and satisfaction indexes are the ones in use. Licensed instruments are not reproduced, paraphrased or copied in structure; each page's licensing paragraph names the ones checked for.
Cited sources. Government programmes that publish their arithmetic, peer-reviewed studies, and vendor documentation for what a tool does by default. Each page ends with its reference list. Recycled statistics with no traceable origin are kept on a do-not-cite list and stay off the pages.
How a template page is built
The order matters: the research comes before the page, and the page comes from one specification so the survey, the preview and the copy cannot disagree.
Read what the search is really asking for
What already ranks for the search is read in full, along with practitioner threads where people describe what went wrong with their own surveys. Primary sources are fetched, every figure is graded, and a do-not-cite list is written before a word of copy.
Give each page one job
Each page owns its terms and its instrument, and no two pages carry the same research finding. Sibling pages hand off to each other by name instead of repeating each other.
Build from one specification
The survey in the editor, the takeable preview, the copyable question bank and the page copy are generated from a single source, so they agree question for question, scale for scale.
Run the automated checks
The checklist below runs on every build. A page that fails any check is not written to the site, and nothing is published by hand around it.
Review it independently, then fix it
A review pass against the published checklist, by a reviewer that did not build the page. Every finding is fixed or the page is held. The byline carries the date.
Publish a byte-checked copy
The change that updates the live page is proven against the local build before it runs, and every earlier version is kept. Corrections are dated on the page they change.
Research, drafting, checking and review use software tools, including AI systems, throughout. Every page is specified, read and signed off by the author named on it, who is accountable for what it says.
The checks every page passes
These run automatically on every build. They are the reason a byline can say what it says.
Structured data
Breadcrumb, article and FAQ markup parse and match the visible page: the headline is the H1, every FAQ answer is on the page.
Contrast and tap targets
No text below the contrast threshold; no tap target under 32 pixels on a phone.
Live links
Every internal link is fetched from production before publication. A link to a page that is not live is a failure, not a note.
Licensed wording
Gallup Q12, UWES, the Maslach Burnout Inventory, the JDI, the MSQ and the CSQ family are checked for by string and by structure. None appears, reworded or otherwise.
Reading level
Grade 9.5 or below on the visible prose, plain ASCII, no reassurance phrases, no marketing words from the kill list.
One page, one finding
No two pages share a sentence, a heading or a research figure. Where a page uses the response benchmark it owns that cut alone, and most pages use none of it.
Internal links
Exactly one link to the homepage, one link per destination, sibling templates linked with their own names, no generic anchors.
The survey works
The preview can be answered to the end, every question is copyable, and the editor opens with the full question set on desktop and on a phone, with no dialog.
What the independent review looks for
The automated checks catch what a machine can measure. The review pass is for what they cannot.
| Question | What the reviewer does |
|---|---|
| Does it fit the search? | Every section has to serve one of four needs: the survey itself, confidence in it, sending and reading it, or the right sibling page. Anything else is cut. |
| Are the questions sound? | No double-barrelled or leading items, one scale direction, a rating to close on, identity fields optional and never last. |
| Do the citations hold? | Every reference URL is fetched and the quoted words must be on it. A figure the source does not carry is removed, not softened. |
| Are the platform claims true? | What the tool records, hides or enforces is checked against the code, not the copy. The survey owner sees every response row, and pages say so. |
| Is the licensing check real? | Each item is compared with the licensed instruments by skeleton, not just by exact wording. |
| Is anything said three times? | Facts repeated across sections are listed and trimmed. Length is not a target; the intent is. |
The first review of every page in 2026 found something these checks could not: a claim cited to a source that did not carry it, an item that reworded a licensed one, a sentence about what the platform records that the code contradicted. Each was fixed before publication. That is what the pass is for, and why it is not optional.
What we do not claim
A trust page is only worth reading if it says where the trust stops.
No pilot studies. The original items on these templates have not been through a pilot, and no page reports a reliability coefficient for them. Where a public-domain instrument is used, its own published figures are cited instead.
No user-testing panel. Pages are read on a desktop and a phone, walked through the preview to the end, and checked for contrast and tap targets. They have not been tested with a panel of respondents.
The benchmark describes this platform. Response and completion rates measured here describe surveys built and sent on SuperSurvey. They are not a forecast for yours, and no published response rate from any vendor is treated as one either.
Test in your own setting. Send any template to a few colleagues first, time it, and read the open answers before it goes to everyone. The pages say so, and it applies to every one of them.
Templates built this way
The pages rebuilt on this process in 2026. Each carries its dated byline, its licensing paragraph and its reference list.
- Employee engagement survey
- Employee satisfaction survey
- Employee pulse survey
- Customer satisfaction survey
- Customer feedback survey
- Customer service survey
- NPS survey
- Market research survey
- App feedback survey
The rest of the survey templates are being brought onto the same process in order of how many people use them.
Questions about the author and the process
Who writes the templates?
Michael Hodge writes and signs off every template page on this site. Research, drafting, checking and review use software tools, including AI systems, and the author is accountable for what each page says.
What does "reviewed independently" mean on a byline?
A review pass run against the published checklist by someone, or something, that did not build the page, with the findings fixed before publication. It is not a panel of named external reviewers, and the byline does not say it is.
Are the questions validated?
Where a page uses a public-domain instrument, such as the United States Federal Employee Viewpoint Survey indexes, the items are reproduced word for word and the published figures are cited. The rest are original items checked for wording, scale direction and licensing. No template on this site has been through a pilot study or carries a reliability coefficient, and none claims to.
Can I copy and edit the questions?
Yes. Every question on a template page can be copied, edited, translated and redistributed without permission, unless the page names a source with its own licence.
How do I report an error?
Use the contact page and name the page and the sentence. Corrections are dated on the page they change, and every earlier version is kept.
Every template opens as a live survey you can take first
Read the questions, try the preview, then open it in the editor with everything already built. Change what you like before it goes out.
Browse the templates