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Nike Survey

How familiar are you with the Nike brand?
Not at all familiar
Not very familiar
Moderately familiar
Very familiar
Extremely familiar
When was the last time you remember seeing an advertisement for Nike or one of their subsidiaries (Converse, Jordan brand, etc.)?
How expensive do you feel Nike is compared to similar brands?
A lot more expensive
A little more expensive
Similar
A little less expensive
A lot less expensive
Of the provided product segments, which would you most associate with Nike?
Footwear
Apparel
Equipment
Other
How familiar are you with Nike's wholly owned subsidiary brand, Converse?
Not very familiar
Moderately familiar
Very familiar
Do you regularly wear running shoes/sneakers?
Yes
No
Have you ever purchased any Nike footwear products (if no, skip question 8)?
Yes
No
In general, do you feel the price you paid for the footwear matched the quality (could be either you overpaid or underpaid)?
Yes
No
On average, what price would you feel would be acceptable for one pair of Nike shoes?
Have you ever purchased any Nike products (if no, skip questions 11-13)?
Yes
No
What product(s) did you purchase?
In general, do you feel the price you paid for the product(s) matched the quality?
Yes
No
If you answered no for question 12, do you feel that you underpaid or overpaid for the product(s)?
Yes
No
Please select your age group.
18-27
28-37
38-47
48-57
58+
Prefer not to answer
Please write in your gender (if you prefer not to answer type NA).
Please enter your occupation (if you prefer not to answer type NA).
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