Hygge 

Thank you for your availability.  My name is Irina Petris and I am studying Msc Global Marketing and Consumer Culture in Odense, Denmark. The purpose of this master’s thesis is to attain a deep understanding of the meaning of hygge, both in Denmark and abroad, understanding the beliefs, attitudes, values, and past behaviors of the targeted consumers, as well as to understand how far the concept of “hygge” is connected to consumption.

 

I would like to mention that there are no right or wrong questions, be free to express yourself. I am interested in your opinion, experiences and perceptions. I would like to mention that answers will be used for research purposes and I might have to quote you directly. If you do not wish me to use your real name, then please let me know. Please ask me anything if you feel unsure about the meaning of the questions or anything else that might occur.

Explore the Essence of Hygge

Welcome to the Hygge Quiz! This engaging survey is designed to delve into your experiences, thoughts, and feelings about hygge, a unique cultural concept from Denmark that emphasizes comfort, coziness, and connection.

• Share your personal journey with hygge.
• Learn how this concept resonates across different cultures.
• Contribute to research on consumer behavior related to hygge.

25 Questions6 MinutesCreated by CozyBreeze257

Email:

Do you agree with the information stated above?

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May I quote you directly?

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No

Name

Where are you from?

What is your current status, are you working, are you a student?

Can you tell me a little bit about yourself?

Do you remember the first time you have heard about hygge, where and how?

Have you ever been in Denmark? Or Scandinavia?

How does hygge makes you feel?

When you think about “hygge”, what is the first thing you think about?

When you think about “hygge”, are there specific activities you think about

Do you think you can obtain a hygge moment by yourself or you need people to complete a hygge moment?

Do you think hygge can be obtained by anyone, no matter the economic capital?

What would you say is the influential factor in creating a hygge situation? Ex: is it objects, is it people, is it money?

What do you value the most about hygge?

Have you tried to connect more with the Danish Culture? Or maybe with the Scandinavian culture?

Have you embraced any other symbols, traditions from other cultures?

Depending where you are from, do you have in your culture any concept/symbol/ritual similar to hygge?

Is there any connection between hygge and the English word comfortable/cozyness?

S there anything you´d like to purchase to portray a hygge moment?

Do you talk with anyone else about hygge? Among your friends, relatives, acquaintances. …

If you are to explain to someone what hygge is, what would you say?

What does hygge mean to you?

Do you think sounds, light, smell and such, are important when creating a hygge moment?