Mastering the Art of Paid Advertising
Mastering the Art of Paid Advertising Quiz
Test your knowledge on paid advertising concepts with our engaging quiz! This quiz covers essential topics from SEO vs. SEA to understanding Google Ads structures and much more. Perfect for beginners and experienced marketers alike.
- Learn about key advertising metrics
- Differentiate between keywords and search terms
- Understand ad extensions and their benefits
What is the main difference between SEO & SEA
SEO focuses on unpaid search results, while SEA focuses on paid search results
SEO focuses on paid search results, while SEA focuses on unpaid search results
SEO focuses on optimizing websites, while SEA focuses on search engines
In "search" campaign, you only pay when the user:
Searched for your keywords
Sees the ad on the results page
Clicks on your ad
You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
Including relevant search terms or phrases in your ads
Ensuring your ads and keywords are relevant and utilizing ad extensions
Avoiding linking your ads to a generic landing page
Creating high-quality ads, landing pages, relevant keywords, and utilizing ad extensions
Which item is not a component of the Quality Score?
Ad relevance
Maximum cost-per-click (max. CPC) bid
Both
When developing a PPC campaign, the first thing you should do is
Geo-targeting
Remarketing
Keyword research
A/B testing
CTR is an indicator that allows you to see
The proportion of users who saw the advertisement and clicked on it
The proportion of users who saw the advertisement and purchased from it.
If you want your ads to never be displayed alongside results about “dolphins,” what should you use?
Exact match
Broad match
Negative keywords
What are Negative Keywords in Google Ads?
Keywords that are not relevant to your business or ad campaign
Keywords that are relevant to your business or ad campaign
Keywords that have no impact on your ad campaign
What is a Search Term Report in Google Ads?
A report showing the terms people have used to search for your ad
A report showing the terms people have used to search for your website
A report showing the terms people have used to search for your competitors
What is the difference between Keywords and Search Terms in Google Ads?
Keywords are the words or phrases you bid on, while Search Terms are the actual terms people use to search
Keywords are the actual terms people use to search, while Search Terms are the words or phrases you bid on
Keywords and Search Terms are the same thing in Google Ads
A campaign is getting a lot of clicks, but the conversion rate is low. Which approach would you suggest to help improve that advertiser's conversion rate?
Increase the average daily budget for the campaign.
Add new keywords to get even more clicks.
Make sure the landing page is closely related to the ad.
Increase the cost-per-click bid for low-performing keywords
Google ads structure :
Account / Ad group / campaign
Account / campaign / ad group
Campaign / account / ad group
What is the difference between Sitelink Extensions and Call Out Extensions in Google Ads?
Sitelink Extensions provide additional links to specific pages on your website, while Call Out Extensions provide additional information about your business or products
Call Out Extensions provide additional links to specific pages on your website, while Sitelink Extensions provide additional information about your business or products
Sitelink Extensions and Call Out Extensions are the same thing in Google Ads
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