Information Science: Principles of the Psychology of Marketing
Explore the Principles of Marketing Psychology
Test your knowledge on the crucial aspects of marketing psychology with our informative quiz! Dive into key concepts such as the 4 P's of Marketing, target markets, consumer behavior, and various principles that influence buying decisions.
Whether you're a student, a marketing professional, or just someone curious about how marketing works, this quiz is a fun way to improve your understanding.
- 20 Engaging Questions
- Multiple Choice and Open-Ended Formats
- Learn About Key Marketing Concepts
What are the 4 P's of Marketing?
Product/Service
Promise
Potential
Packaging
Placement
Price
Paleontology
Promotion
You are collecting qualitative data from a focus group for Company X. The surveys that you conduct are all about the attitudes participants have after using your company's product. This information is an example of what type of market segment?
Geographic Data
Behavioral Data
Psychographic Data
Demographic Data
You are using statistics collected by the US Census to learn more about the kinds of people living in the area. Click on all the options that characteristic traits that are considered demographic data.
Marital Status
Gender
Ethnic Background
Age
Income
Race
Religion
Social Class
You are studying how visitors interact with your website, by determining what pages they spend more time on. What market segment are you using to analyze them?
Demographic
Psychographic
Geographic
Behavioral
A Target Market is....
A group of people that are in a Market, Shopping District, or Bazaar.
Groups of people with similar wants and needs that may be interested in your product or service.
Groups of people who don't have anything in common, making it difficult to get them interested in your product or service
A group of people that are playing laser tag in Target by hiding behind clothing.
Influences of Consumer Behavior, include:
Psychological, Racial, Social and Random
Cultural, Personal, Environmental and Ecological
Pyschological, Cultural, Social and Personal
Cultural, Ecological, Personal and Instinctive
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology? Hint: "It's Everywhere!"
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology?
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology? Hint: "Only Remember the Main Idea"
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
The above image is an example of which Marketing Principle of Psychology? Hint: "I'll give you this free, if you buy..."
Priming
Reciprocity
Social Proof
Decoy Effect
Scarcity
Anchoring
The Baader Meinhoff Phenomenon
Verbatim Effect
Clustering
Loss Aversion
Product Characteristics and Values, Branding, Employees and Distribution are all examples of which type of positioning?
Segmentation
Differentiation
Neighborhood, City, County, City, or Country data are examples of which marketing segment?
Geographic
Behavioral
Psychographic
Demographic
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